Press Ratings Bulletin

Univision’s “¿Quién Es la Máscara?” Finale Delivers Highest Audience Levels During Season Across All Key Demos

By Univision PR Team

Sep 22, 2020

Univision Scores Victory Over CBS and FOX on Saturday Night Among Adults 18-49 and Adults 18-34 With Live Liga MX Soccer Coverage 

Univision Broadcast Prime Highlights – Week of September 14, 2020 to September 20, 2020 

  • With live coverage of Liga MX, Univision captured the No. 3 broadcast network ranking on Saturday night, outperforming CBS and FOX with Adults 18-49 and Adults 18-34. Preceded by the matchup between Tigres UANL and Queretaro, which drew in 820,000 Total Viewers 2+, 357,000 Adults 18-49 and 154,000 Adults 18-34, America vs. Guadalajara (Chivas) retained and increased its overall lead-in audience by +93% with 1.6 million Total Viewers 2+ and ranked as the second and third most-watched program on broadcast television among Adults 18-49 (798,000) and Adults 18-34 (328,000), respectively. The sports event also delivered more Total Viewers 2+ (+51%), Adults 18-49 (+49%) and Adults 18-34 (+45%) to the network’s 8:00 p.m. to 12:00 a.m. time slot from the comparable Saturday last year while also drove Univision to a first-place finish on Spanish-language television for the entire night with double-digit audience advantages over Telemundo among Total Viewers 2+ (+34% adv.), Adults 18-49 (+77% adv.) and Adults 18-34 (+94% adv.). 
  • Sunday night’s finale of “¿Quién Es la Máscara?” attracted 2.0 million Total Viewers 2+, 707,000 Adults 18-49 and 327,000 Adults 18-34, marking its highest-rated telecast during its full-run. The reality competition series increased its audience in the last half-hour compared to the first half-hour by double-digits among Total Viewers 2+ (+62%), Adults 18-49 (+92%) and Adults 18-34 (+80%) and positioned Univision ahead of FOX and The CW during the 8:00 p.m. to 10:30 p.m. time slot and for the entire night across all three key demos. “¿Quién Es la Máscara?” also delivered double-digit week-over-week audience gains among Total Viewers 2+ (+22%), Adults 18-49 (+14%) and Adults 18-34 (+29%) and propelled Univision to the No. 1 network ranking on Spanish-language television for the entire night with double-to-triple digit audience advantages over Telemundo among Total Viewers 2+ (+86% adv.), Adults 18-49 (+76% adv.) and Adults 18-34 (+132% adv.). 
  • On the final week of the 2019/2020 season, Univision finished as the fourth most-watched broadcast network during primetime, outperforming FOX and The CW with 1.3 million Total Viewers 2+, 522,000 Adults 18-49 and 236,000 Adults 18-34. 
  • Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on every night for the seventh consecutive week among Adults 18-49 and Adults 18-34. 
  • Univision ranked as the No. 1 Spanish-language network in primetime for the forty-third consecutive week with double-digit audience advantages over Telemundo among Total Viewers 2+ (+26% adv.), Adults 18-49 (+35% adv.) and Adults 18-34 (+57% adv). 
  • Univision’s “Médicos, Línea de Vida” averaged 1.4 million Total Viewers 2+, 555,000 Adults 18-49 and 268,000 Adults 18-34 and positioned it as the No. 2 broadcast network during the Monday through Friday 9 p.m. to 10 p.m. time slot, outperforming ABC, NBC, FOX and The CW with Adults 18-34. The medical drama also out-delivered Telemundo’s “Todo Por Mi Hija” with double-digit audience advantages among Adults 18-49 (+25% adv.) and Adults 18-34 (+62% adv.). 
  • Univision outperformed ABC and NBC during the weeknight 10 p.m. hour among Adults 18-34 with “Dulce Ambicion.” The series delivered 1.2 million Total Viewers 2+, 448,000 Adults 18-49 and 178,000 Adults 18-34 and averaged more Total Viewers 2+ (+32% adv.), Adults 18-49 (+23% adv.) and Adults 18-34 (+20% adv.) than Telemundo’s “Enemigo Intimo II.” 
  • Univision finished the 2019/2020 season as the No. 1 Spanish-language network during primetime with double-digit audience advantages over Telemundo among Total Viewers 2+ (+39% adv.), Adults 18-49 (+32% adv.) and Adults 18-34 (+33% adv.). This marked the 28th consecutive season that Univision surpassed Telemundo with Adults 18-49 and Total Viewers 2+. 

Source: Nielsen, NPM (09/14/2020-09/20/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. 
Effective on 08/31/2020, Out of Home PPM data is included for Univision, UniMas and participating networks. 

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