Reality Competition Series Out-delivers CBS, NBC and FOX Among Adults 18-49 and Adults 18-34 in the Time Period
Premiere Drives Univision to Deliver More Adult 18-49 Viewers than NBC and FOX and More Adults 18-34 than CBS, NBC and FOX for the Entire Night
“¿Quién Es la Máscara?” Makes Univision Stations in Los Angeles, New York, Dallas and Phoenix No. 1 Regardless of Language During Premiere Among Total Viewers 2+ and Adults 18-49
MIAMI – AUGUST 3, 2020 – Last night’s highly anticipated U.S. premiere of “¿Quién Es la Máscara?” (The Masked Singer) reached 3.8 million Total Viewers 2+, who tuned-in to all or part of the telecast on Univision.
Airing from 8 to 10:30 p.m. ET as part of Univision’s Domingos en Familia (Family Sundays), “¿Quién Es la Máscara?” delivered an average audience of 1.4 million Total Viewers 2+, 522,000 Adults 18-49 and 226,000 Adults 18-34, positioning Univision ahead of CBS, NBC and FOX in the time period among Adults 18-49 and Adults 18-34. Additionally, Univision delivered more Total Viewers 2+ than FOX during the premiere of “¿Quién Es la Máscara?”.
Hosted by Omar Chaparro and featuring Yuri, Carlos Rivera, Consuelo Duval and Adrián Uribe as panelists, the premiere ranked as the second most-watched program on broadcast television during primetime with Adults 18-34 and among the top five with Adults 18-49. For the entire night, the reality competition series propelled Univision ahead of CBS, NBC and FOX among Adults 18-34, as well as NBC and FOX with Adult 18-49 viewers.
“Quién Es la Máscara?” positioned Univision as the No. 1 Spanish-language network with double-digit audience advantages over Telemundo from 8-10:30 p.m. among Total Viewers 2+ (+65 percent advantage), Adults 18-49 (+56 percent advantage) and Adults 18-34 (+52 percent advantage), and outperformed Telemundo’s entire original primetime line-up of “Exatlón Estados Unidos” and “La Voz II. Furthermore, “¿Quién Es la Máscara?” led Univision to a first-place finish on Spanish-language television for the entire night with double-digit audience advantages over Telemundo across all key demos.
Source: Nielsen, NPM Sunday (08/02/2020) 7:00pm-11:00pm, Live+SD. Univision’s primetime line-up consisting of “Aqui y Ahora,” “¿Quién es la Máscara?” and “Vecinos” based on NPM Fast National Ratings. English-language broadcast networks and Telemundo based on NPM Fast Affiliate (Time Period) Ratings. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short-term and long-term visitors included). Program Ranker excludes pre-sports programming.
Univision Network – Local Market Highlights:
The debut of “Quién Es la Máscara” was the No. 1 broadcast program of the day among:
- Total Viewers 2+ in Los Angeles
- Adults 18-34 and Adults 18-49 in Los Angeles, Dallas and Phoenix
- Adults 25-54 in Los Angeles and Phoenix
The debut of “Quién Es la Máscara” made Univision the No. 1 station in the time period (8:00p-10:30p ET/PT), regardless of language, among:
- Total Viewers 2+ and Adults 18-49 in Los Angeles, New York, Dallas and Phoenix
- Adults 18-34 in Los Angeles, Dallas, Phoenix and Sacramento
- Adults 25-54 in Los Angeles, New York, Dallas, Chicago and Phoenix
The debut of “Quién Es la Máscara” made Univision the No. 2 broadcast station in the time period (8:00p-10:30p ET/PT), regardless of language, among:
- Total Viewers 2+ in Miami, Houston and Chicago
- Adults 18-34 in New York, Houston and Chicago
- Adults 18-49 in Miami, Houston, Chicago and Sacramento
- Adults 25-54 in Miami and Houston
Nielsen, NSI, LPM+PPM Quién Es la Máscara Debut on Univision (08/02/2020), 8:00 pm- 10:30 pm ET/PT; 7:00 pm- 9:30 pm CT/MT. Rankings based on DMA impressions, rounded to the thousand. Live+SD
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