Press Ratings Bulletin

Univision Delivers Fifth Consecutive Week of Double-Digit Primetime Audience Growth Across All Key Demos

By Univision PR Team

Apr 21, 2020

Network Delivers Victory Over ABC, CBS, NBC and FOX in the Weeknight 9 P.M. Hour with Adults 18-34 Driven by “Amor Eterno

Univision Broadcast Prime Highlights – Week of April 13, 2020 to April 19, 2020

  • For the fifth consecutive week, Univision delivered double-digit year-over-year primetime audience growth among Total Viewers 2+ (+26% to 1.5 million), Adults 18-49 (+21% to 570,000) and Adults 18-34 (+47% to 258,000).
  • Univision finished as the fifth most-watched network in primetime for the entire week, ahead of The CW with 1.5 million Total Viewers 2+, 570,000 Adults 18-49 and 258,000 Adults 18-34.
  • Univision outperformed one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five out of seven nights last week among Adults 18-34.
  • Univision ranked as the No. 1 Spanish-language network during primetime for the twenty-first consecutive week with double-digit audience advantages over Telemundo among Total Viewers 2+ (+52% adv.), Adults 18-49 (+34% adv.) and Adults 18-34 (+51% adv.).
  • In its premiere week, “Te Doy La Vida” attracted 1.8 million Total Viewers 2+, 690,000 Adults 18-49 and 322,000 Adults 18-34, positioning Univision as the No. 1 Spanish-language network in the weeknight 8 p.m. hour with double-digit audience advantages over Telemundo’s “Cennet” among Total Viewers 2+ (+42% adv.), Adults 18-49 (+36% adv.) and Adults 18-34 (+57% adv.). “Te Doy La Vida” also averaged more Total Viewers 2+ (+19%), Adults 18-49 (+15%) and Adults 18-34 (+16%) than the comparable airings of its predecessor, “Ringo” as well as drew in more key 18 to 49 (+31%) and 18 to 34 (+69%) viewers to the network’s Monday through Friday 8 p.m. to 9 p.m. time slot from that of a year ago.
  • Univision captured the No. 1 broadcast network ranking during the weeknight 9 p.m. hour, outperforming ABC, CBS, NBC, FOX and The CW among Adults 18-34 with “Amor Eterno.” The Turkish novela averaged 2.1 million Total Viewers 2+, 825,000 Adults 18-49 and 377,000 Adults 18-34 and out-delivered Telemundo’s “La Doña II” by double-to-triple digits among Total Viewers 2+ (+104% adv.), Adults 18-49 (+69% adv.) and Adults 18-34 (+75% adv.).
  • Airing weeknights at 10 p.m., “Sin Miedo a la Verdad” delivered 1.4 million Total Viewers 2+, 544,000 Adults 18-49 and 244,000 Adults 18-34 and drove Univision to a second-place finish on broadcast television, ahead of ABC and CBS in the time slot with Adults 18-34. “Sin Miedo a la Verdad” also averaged more Total Viewers 2+ (+47% adv.), Adults 18-49 (+30% adv.) and Adults 18-34 (+47% adv.) than Telemundo’s “Operacion Pacifico.”
  • Sunday night’s movie presentation of “Dolphin Tale” averaged 1.1 million Total Viewers 2+, 408,000 Adult 18-49 and 199,000 Adults 18-34 and propelled Univision to a first-place finish on Spanish-language television with double-digit audience advantages over Telemundo in the 8 p.m. to 10 p.m. time slot (+33% adv.) as well as for the entire night (+31% adv.) among the key Adult 18-49 demographic. The featured film increased its audience in the second hour compared to the first hour among Total Viewers 2+ (+9%) and Adults 18-49 (+8%) while also finished within the top 10 programs on broadcast television on Sunday night with Adults 18-34.

Source: Nielsen, NPM (04/13/2020-04/19/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

Related Articles

Press

Cabo líder del prime time en TV abierta

Press

TelevisaUnivision gana en transmisión del Super Bowl en México

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading