UniMás Delivers 20th Consecutive Week of Year-Over-Year Primetime Audience Growth Across All Key Demos
UniMás Broadcast Prime Highlights – Week of March 09, 2020 to March 15, 2020
- UniMás’ “Enamorándonos” increased its audience week-to-week among Total Viewers 2+ (+4% to 741,000, Adults 18-49 (+4% to 358,000) and Adults 18-34 (+4% to 147,000).
- “Enamorándonos” positioned UniMás ahead of NBC (+8% adv.) and The CW (+141% adv.) in the 8:00 p.m. to 10:00 p.m. time period on Tuesday night among Adults 18-34.
- The reality series also drew in more Adults 18-34 than first-run episodes of NBC’s “Indebted;” and The CW’s “All American,” “DCS Legends of Tomorrow,” “Riverdale,” “Legacies,” “Black Lightning,” and “Nancy Drew.”
- UniMás delivered double-digit year-over-year audience growth during primetime among Total Viewers 2+ (+77% to 635,000), Adults 18-49 (+93% to 304,000) and Adults 18-34 (+73% to 122,000), marking the twentieth consecutive week of audience growth.
- UniMás also increased its audience week-to-week among Total Viewers 2+ (+15%), Adults 18-49 (+13%) and Adults 18-34 (+7%).
- In the current 2019/2020 season, UniMás is averaging double-digit audience growth versus the previous season among Total Viewers 2+ (+41% to 506,000), Adults 18-49 (+47% to 243,000) and Adults 18-34 (+39% to 103,000).
- UniMás out delivered The CW in primetime with double-digit audience advantages among Adults 18-49 (+23% adv.) and Adults 18-34 (+19% adv.), marking the eighth and thirteenth consecutive week that it has outperformed The CW with Adults 18-49 and Adults 18-34, respectively.
- Driven by Saturday night’s airing of “Festival Viña del Mar 2020” and “Cinenight: Mission Impossible: Ghost Protocol,” UniMás increased its Saturday 8:00 p.m. to 11:00 p.m. time period week-to-week by double-digit margins among Total Viewers 2+ (+64% to 544,000), Adults 18-49 (+43% to 192,000) and Adults 18-34 (+25% to 80,000).
- On Sunday night, UniMás out-delivered The CW for the entire night with double-digit audience advantages among Adults 18-49 (+51% adv.) and Adults 18-34 (+44% adv.) with a line-up that included “CineMás: The A Team,” “Futbol Central” and “Liga MX: America vs. Cruz Azul,” marking the fourteenth consecutive Sunday that it has outperformed The CW.
- With “Liga MX: America vs. Cruz Azul,” UniMás out delivered NBC among Adults 18-49 in the 10pm hour.
- The Liga MX game “America vs. Cruz Azul” also allowed UniMás to average triple-digit audience growth in the time period (10pm-12:30am) versus the previous Sunday among Total Viewers 2+ (+137% to 1.1 million), Adults 18-49 (+173% to 622,000) and Adults 18-34 (+163% to 221,000).
- UniMás attracted more Total Viewers 2+ (+183% adv.), Adults 18-49 (+312% adv.) and Adults 18-34 (+348% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Source: Nielsen, NPM (03/09/2020-03/15/2020 vs. 03/02/2020-03/08/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
