Thrilling Ninety Minute Finale Delivers Highest-Telecast in Its Full-Run Across All Key Demos
“Rubí” Makes Univision the No. 1 Broadcast Station in the Time Period in Los Angeles, Dallas, Houston and Phoenix Among Adults 18-49 and Adults 25-54, Regardless of Language
MIAMI – FEBRUARY 28, 2020 – Last night’s must-see finale of “Rubí,” the latest in a series of timeless classic novelas reimagined by Univision for today’s audience, reached 3.5 million Total Viewers 2+, who tuned in to all or part of the ninety-minute telecast. Airing at 9 p.m. ET/ 8 p.m. CT, the finale of “Rubí” averaged its highest-rated telecast in its full-run with 2.0 million Total Viewers 2+, 883,000 Adults 18-49 and 373,000 Adults 18-34, positioning Univision ahead of CBS, NBC, FOX and The CW in the time period and for the entire night among Adults 18-49 and Adults 18-34. “Rubí” was also the third and fifth most-watched program on broadcast television for the night with Adults 18-34 and Adults 18-49, respectively.
Starring Camila Sodi as Rubí, the woman we love to hate, the series finale outperformed Telemundo in the time period, averaging two-times more Total Viewers 2+ (+104% advantage), Adults 18-49 (+110% advantage) and Adults 18-34 (+104% advantage) than “La Doña II” and “Operacion Pacifico.” “Rubí” also propelled Univision to the No. 1 Spanish-language network ranking for the entire night with double-digit audience advantages over Telemundo among Total Viewers 2+ (+62% advantage), Adults 18-49 (+72% advantage) and Adults 18-34 (+69% advantage).
“Rubí, El Aftershow,” airing from 10:30 p.m. to 11 p.m. ET/9:30 p.m. to 10 p.m. CT, averaged 1.5 million Total Viewers 2+, 651,000 Adults 18-49 and 272,000 Adults 18-34, outperforming Telemundo by double-digits across all three key demographic groups.
During its full 26-episode run, “Rubí” averaged 1.6 million Total Viewers 2+, 692,000 Adults 18-49 and 280,000 Adults 18-34 and out-delivered CBS in the 10 p.m. ET hour among Adults 18-34. The performance also made Univision the No. 1 Spanish-language network in its weeknight time period, outperforming Telemundo across all three key demographic groups. Last night’s finale of “Rubí” ranks as the highest-rated primetime novela/series finale in 2019 and 2020 to-date on the Univision Network among Total Viewers 2+, Adults 18-49 and Adults 18-34.
Source: Nielsen, NPM Thursday (02/27/2020) 8:00pm-11:00pm. Univision’s primetime line-up consisting of “Ringo,” “Rubi 2020” and “Rubi, El Aftershow” based on NPM Fast National Ratings. English-language broadcast networks and Telemundo based on NPM Fast Affiliate (Time Period) Ratings. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long-term visitors included). Live+SD.
Local Highlights:
“Rubí” finale was the No. 1 broadcast program of the day among:
- Adults 18-34 in Houston, Dallas and Phoenix
- Adults 18-49 in Los Angeles, Houston, Dallas and Phoenix
- Adults 25-54 in Los Angeles, Houston and Dallas
“Rubí” finale made Univision the No. 1 broadcast station during the time period (9:00pm-10:30pm ET/PT) among:
- Total Viewers 2+ in Los Angeles, Miami and Houston
- Adults 18-34 in Los Angeles, New York, Houston, Dallas, Phoenix and San Francisco
- Adults 18-49 in Los Angeles, Houston, Dallas, Phoenix and San Francisco
- Adults 25-54 in Los Angeles, Houston, Dallas and Phoenix
“Rubí” finale made Univision the No. 2 broadcast station during the time period (9:00pm-10:30pm ET/PT) among:
- Adults 18-34 in Miami, Philadelphia and Atlanta
- Adults 18-49 in New York, Miami, Chicago and San Francisco
- Adults 25-54 in New York, Miami and San Francisco
Nielsen, NSI, LPM+PPM, Rubí Finale on Univision (02/27/20), 9:00 pm – 10:30 pm ET/PT; 8:00 pm- 9:30 pm CT/MT. Rankings based on DMA impressions, rounded to the thousand. Live+SD.
Visit corporate.univision.com/newco for more information on Univision, and follow @UnivisionPRTeam on Twitter and Instagram.
CONTACT: Kevin Sornatale, 212-455-5259, ksornatale@univision.net
