Press Ratings Bulletin

UniMás Outperforms ABC, NBC, CBS and The CW on Sunday Night Among Adults 18-34

By Univision PR Team

Feb 4, 2020

UniMás’ “Enamorándonos” Delivers Highest-Rated Weekly Performance Since Its Premiere Among All Key Demos

UniMás Delivers Year-Over-Year Primetime Audience Growth For Fifteenth Consecutive Week Across All Key Demos

UniMás Broadcast Prime Highlights – Week of January 27, 2020 to February 2, 2020

  • On Sunday night, UniMás’ movie line-up including, “CineMás: Shooter” and “CineMás: Contraband”:
    • Made UniMás the No. 4 broadcast network on Sunday night with Adults 18-34, out-delivering ABC (+48% adv.), NBC (+48% adv.), CBS (+33% adv.) and The CW (+174% adv.).
    • Outperformed CBS (+8% adv.), NBC (+6% adv.) and The CW (+200% adv.) among Adults 18-49, making UniMás the No. 5 Broadcast network for the entire night.
    • UniMás outperformed The CW with double-digit audience advantages among Total Viewers 2+ (+97% adv.).
    • Marked the eighth consecutive Sunday night UniMás outperformed The CW across all key demos.
    • Additionally, “Contraband” attracted more Adults 18-34 than the airing of Telemundo’s “Exatlón Estados Unidos” (+1% adv.; 141,000 vs. 139,000).
  • UniMás’ “Enamorándonos” averaged its highest-rated weekly performance since its premiere with week-to-week audience gains among Total Viewers 2+ (+7% to 730,000), Adults 18-49 (+6% to 361,000) and Adults 18-34 (+1% to 150,000), marking the third consecutive week of audience growth with Total Viewers 2+ and second consecutive week with Adults 18-49 and Adults 18-34.
    • This week marked the fourth consecutive week (since returning from a two-week hiatus on January 6th) that “Enamorandonos” surpasses the 300,000 Adults 18-49 for the entire week in the current season.
    • The reality series drew in more Adults 18-34 than first-run episodes of ABC’s “American Housewife,” ”Fresh Off the Boat,” “Black-ish, ” “Mixed-ish,” “Bless This Mess” and “Emergence,” NBC’s “Lincoln Rhyme: Hunt for the Bone Collector,” The CW’s “Supernatural,” “Riverdale,” “All American,” “Black Lightning,” “Nancy Drew,” “Charmed,” “Dynasty” and the Finale of “Arrow” and Telemundo’s “Exatlón Estados Unidos Sunday.”
  • On Friday night, UniMás outperformed NBC (+5% adv.) and The CW (+158% adv.) among Adults 18-34.
  • UniMás delivered double-digit year-over-year audience growth during primetime among Total Viewers 2+ (+56% to 593,000), Adults 18-49 (+73% to 289,000) and Adults 18-34 (+72% to 122,000), marking the fifteenth consecutive week of audience growth.
  • UniMás delivered week-over-week audience growth during Monday through Friday primetime among Total Viewers 2+ (+6% to 609,000), Adults 18-49 (+5% to 297,000) and Adults 18-34 (+2% to 123,000), marking the fifth consecutive week of audience growth with Total Viewers 2+ and second consecutive week with Adults 18-49 and Adults 18-34.
  • In the current 2019/2020 season, UniMás is averaging double-digit audience growth versus comparable dates in the previous season among Total Viewers 2+ (+35% to 475,000), Adults 18-49 (+40% to 228,000) and Adults 18-34 (+33% to 97,000).
  • UniMás out-delivered The CW in primetime with double-digit audience advantages among Adults 18-49 (+24% adv.) and Adults 18-34 (+31% adv.), marking the second and seventh consecutive week it has outperformed the network with Adults 18-49 and Adults 18-34, respectively.
  • On Saturday night, UniMás’ movie line-up including, “Cineplex: Parker” and “Cinenight: The Huntsman: Winter’s War;” delivered more Adults 18-34 than CBS (+10% adv.) for the entire night.
  • UniMás attracted more Total Viewers 2+ (+113% adv.), Adults 18-49 (+204% adv.) and Adults 18-34 (+230% adv.) than the combined audience of Azteca and Estrella TV during primetime.

 

Source: Nielsen, NPM (01/27/2020-02/02/2020 vs. 01/20/2020-01/26/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

Related Articles

Press

TelevisaUnivision Celebrates a Fantastic Year of Sports

Press

Final de futbol femenil mexicano alcanza audiencia histórica

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading