UniMás’ “Enamorándonos” Delivers Highest-Rated Weekly Performance Since Its Premiere Among All Key Demos
UniMás Delivers Year-Over-Year Primetime Audience Growth For Fifteenth Consecutive Week Across All Key Demos
UniMás Broadcast Prime Highlights – Week of January 27, 2020 to February 2, 2020
- On Sunday night, UniMás’ movie line-up including, “CineMás: Shooter” and “CineMás: Contraband”:
- Made UniMás the No. 4 broadcast network on Sunday night with Adults 18-34, out-delivering ABC (+48% adv.), NBC (+48% adv.), CBS (+33% adv.) and The CW (+174% adv.).
- Outperformed CBS (+8% adv.), NBC (+6% adv.) and The CW (+200% adv.) among Adults 18-49, making UniMás the No. 5 Broadcast network for the entire night.
- UniMás outperformed The CW with double-digit audience advantages among Total Viewers 2+ (+97% adv.).
- Marked the eighth consecutive Sunday night UniMás outperformed The CW across all key demos.
- Additionally, “Contraband” attracted more Adults 18-34 than the airing of Telemundo’s “Exatlón Estados Unidos” (+1% adv.; 141,000 vs. 139,000).
- UniMás’ “Enamorándonos” averaged its highest-rated weekly performance since its premiere with week-to-week audience gains among Total Viewers 2+ (+7% to 730,000), Adults 18-49 (+6% to 361,000) and Adults 18-34 (+1% to 150,000), marking the third consecutive week of audience growth with Total Viewers 2+ and second consecutive week with Adults 18-49 and Adults 18-34.
- This week marked the fourth consecutive week (since returning from a two-week hiatus on January 6th) that “Enamorandonos” surpasses the 300,000 Adults 18-49 for the entire week in the current season.
- The reality series drew in more Adults 18-34 than first-run episodes of ABC’s “American Housewife,” ”Fresh Off the Boat,” “Black-ish, ” “Mixed-ish,” “Bless This Mess” and “Emergence,” NBC’s “Lincoln Rhyme: Hunt for the Bone Collector,” The CW’s “Supernatural,” “Riverdale,” “All American,” “Black Lightning,” “Nancy Drew,” “Charmed,” “Dynasty” and the Finale of “Arrow” and Telemundo’s “Exatlón Estados Unidos Sunday.”
- On Friday night, UniMás outperformed NBC (+5% adv.) and The CW (+158% adv.) among Adults 18-34.
- UniMás delivered double-digit year-over-year audience growth during primetime among Total Viewers 2+ (+56% to 593,000), Adults 18-49 (+73% to 289,000) and Adults 18-34 (+72% to 122,000), marking the fifteenth consecutive week of audience growth.
- UniMás delivered week-over-week audience growth during Monday through Friday primetime among Total Viewers 2+ (+6% to 609,000), Adults 18-49 (+5% to 297,000) and Adults 18-34 (+2% to 123,000), marking the fifth consecutive week of audience growth with Total Viewers 2+ and second consecutive week with Adults 18-49 and Adults 18-34.
- In the current 2019/2020 season, UniMás is averaging double-digit audience growth versus comparable dates in the previous season among Total Viewers 2+ (+35% to 475,000), Adults 18-49 (+40% to 228,000) and Adults 18-34 (+33% to 97,000).
- UniMás out-delivered The CW in primetime with double-digit audience advantages among Adults 18-49 (+24% adv.) and Adults 18-34 (+31% adv.), marking the second and seventh consecutive week it has outperformed the network with Adults 18-49 and Adults 18-34, respectively.
- On Saturday night, UniMás’ movie line-up including, “Cineplex: Parker” and “Cinenight: The Huntsman: Winter’s War;” delivered more Adults 18-34 than CBS (+10% adv.) for the entire night.
- UniMás attracted more Total Viewers 2+ (+113% adv.), Adults 18-49 (+204% adv.) and Adults 18-34 (+230% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Source: Nielsen, NPM (01/27/2020-02/02/2020 vs. 01/20/2020-01/26/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
