Press Ratings Bulletin

Univision’s “Mira Quién Baila All Stars” Heats Up, Out-Delivers ABC, CBS & NBC Among A18-49 and A18-344

Jan 22, 2020

Univision’s “Mira Quién Baila All Stars” Heats Up, Out-Delivers ABC, CBS and NBC Among Adults 18-49 and Adults 18-34

“Liga MX” Scores on Saturday Night, Leads Univision Over NBC, CBS and FOX Among Adults 18-49 and Adults 18-34

Univision Attracts More Young Adult 18-34 Viewers than NBC and CBS for the Entire Week

Univision Broadcast Prime Highlights – Week of January 13, 2020 to January 19, 2020

  • On Sunday night, the second telecast of “Mira Quién Baila All Stars” averaged 1.9 million Total Viewers 2+, 679,000 Adults 18-49 and 257,000 Adults 18-34. The reality series positioned Univision ahead of CBS, ABC, NBC and The CW among Adults 18-49 and Adults 18-34 in the 8 p.m. to 10 p.m. time slot. The reality dance competition series also increased the network’s primetime audience by double-digits year-to-year among Total Viewers 2+ (+22%), Adults 18-49 (+26%) and Adults 18-34 (+18%) during the 8 p.m. to 10 p.m. time period.  “Mira Quién Baila All Stars” also drove Univision to a first-place finish on Spanish-language television, outperforming the season two premiere of Telemundo’s “La Voz II” with double-digit audience advantages among Total Viewers 2+ (+78% adv.), Adults 18-49 (+41% adv.) and Adults 18-34 (+37% adv.).
  • Saturday night’s “Liga MX” back-to-back Live matches featuring Pachuca vs. Guadalajara (7:55 p.m.-10:02 p.m.) and America vs. Tigres UANL (10:02 p.m.-12:02 a.m.) made Univision the No. 2 broadcast network among Adults 18-49 and Adults 18-34, outperforming NBC, CBS and FOX during primetime.
    • Positioned Univision as the No. 1 Spanish-language network, out-delivering Telemundo by double-digit margins among Total Viewers 2+ (+54% adv.), Adults 18-49 (+75% adv.) and Adults 18-34 (+79% adv.) during the 8:00 p.m. to 11:00 p.m. time period.
    • The back-to-back soccer games – Pachuca vs. Guadalajara and America vs. Tigres UANL – delivered an average audience of 1.2 million Total Viewers 2+, 590,000 Adults 18-49 and 238,000 Adults 18-34. The matches also increased the network’s primetime audience by double-digit margins during the Saturday 8:00 p.m. to 12:00 a.m. time slot week-over-week with Total Viewers 2+ (+59%), Adults 18-49 (+67%) and Adults 18-34 (+64%). Versus the comparable night in 2019, the games also grew the Saturday 8:00 p.m. to 12:00 a.m. time slot by double-digits among Total Viewers 2+ (+22%), Adults 18-49 (+14%) and Adults 18-34 (+12%).
    • Both matches were among the top-rated programs on all of broadcast television on Saturday night among Adults 18-34: America vs. Tigres UANL finished as the No. 2 program (257,000) and Pachuca vs. Guadalajara ranked as the No. 3 program (218,000).
    • The back-to-back soccer matches also ranked as the top club soccer matches of the year on any network, regardless of language.
  • Univision ranked as the third most-watched Broadcast network among Adults 18-34 for the entire week, ahead of NBC (+9% adv.), CBS (+32% adv.) and The CW (+163% adv.). Univision also finished as the fifth most-watched broadcast network during primetime among Adults 18-49, ahead of The CW.
  • Univision delivered week-over-week audience growth among Total Viewers 2+ (+8% to 1.6 million), Adults 18-49 (+7% to 645,000) and Adults 18-34 (+5% to 274,000).
  • Univision increased its audience year-over-year by double-digit margins among Total Viewers 2+ (+15%), Adults 18-49 (+16%) and Adults 18-34 (+25%).
  • Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) across every night last week for the fourth consecutive week among Adults 18-34 and on six out of seven nights among Adults 18-49.
  • Univision ranked as the No. 1 Spanish-language network in primetime for the eighth consecutive week with double-digit audience advantages over Telemundo among Total Viewers 2+ (+79% adv.), Adults 18-49 (+59% adv.) and Adults 18-34 (+56% adv.).
  • For the third consecutive week, Univision increased its weeknight primetime audience from the prior week among Total Viewers 2+ (+5% to 1.7 million), Adults 18-49 (+3% to 678,000) and Adults 18-34 (+1% to 292,000), making it the No. 1 Spanish-language network in the Monday through Friday 8 p.m. to 11 p.m. time slot with double-digit audience advantages over Telemundo among Total Viewers 2+ (+86% adv.), Adults 18-49 (+63% adv.) and Adults 18-34 (+54% adv.).
    • At 8 p.m., “Ringo” achieved its highest-rated weekly performance with Total Viewers 2+ (1.7 million), while averaging 675,000 Adults 18-49 and 325,000 Adults 18-34. The series positioned Univision ahead of NBC, CBS, FOX and The CW with Adults 18-34. “Ringo” also delivered year-over-year double-digit audience growth to the network’s Monday through Friday 8 p.m. to 9 p.m. time slot among Total Viewers 2+ (+15%), Adults 18-49 (+23%) and Adults 18-34 (+56%). “Ringo” also drove Univision to a first-place finish on Spanish-language television, outperforming the final week of Telemundo’s “Decisiones: Unos Ganan, Otros Pierden” by triple-digit margins across all key demos.
    • At 9 p.m., “Amor Eterno 2” averaged 1.8 million Total Viewers 2+, 697,000 Adults 18-49 and 287,000 Adults 18-34 in its second week, positioning Univision as the third most-watched broadcast network outperforming FOX, CBS and The CW among Adults 18-34 for the entire week as well as out-delivering FOX and The CW with Adults 18-49. “Amor Eterno 2” increased the network’s Monday through Friday 9 p.m. to 10 p.m. time period by double-digit margins year-to-year among Total Viewers 2+ (+25%), Adults 18-49 (+25%) and Adults 18-34 (+33%). The series also out-delivered the premiere week of Telemundo’s “La Doña 2” by double-digit margins across all key demos, making it the No. 1 Spanish-language network.
    • At 10 p.m., “El Dragón” delivered its highest-rated weekly performance and increased its audience by double-digits week-to-week with Total Viewers 2+ (+14% to 1.6 million), Adults 18-49 (+13% to 663,000) and Adults 18-34 (+13% to 264,000). “El Dragón” also positioned Univision as the No. 1 broadcast network for the entire week, ahead of NBC, CBS and ABC among Adults 18-34. The series also delivered year-over-year audience growth to the network’s Monday through Friday 10 p.m. to 11 p.m. time slot among Total Viewers 2+ (+15%), Adults 18-49 (+12%) and Adults 18-34 (+13%). The series also made Univision the No. 1 Spanish-language network, out-performing Telemundo’s “El Señor de los Cielos VII” with double-digit audience advantages among all key demos.
  • Univision’s weeknight series, “Ringo,” “Amor Eterno 2” and “El Dragón” drew in more Adults 18-49 and Adults 18-34 than first-run episodes of ABC’s “Black-ish,” “Stumptown,” Fresh Off the Boat” and “Emergence;” CBS’s “Evil;” NBC’s “The Good Place,” “Lincoln Rhyme,” “Perfect Harmony” and “Will & Grace;” FOX’s “Almost Family” and “Flirty Dancing” as well as The CW’s “Supergirl,” “Batwoman,” “DC’s Legends of Tomorrow,” “Supernatural,” “Legacies,” “Charmed,” “Nancy Drew” and “Dynasty.”

Source: Nielsen, NPM (01/13/2020-01/19/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

Related Articles

Press

TelevisaUnivision Scores Record Viewership with Liga MX and UEFA Champions League Leading the Charge This Spring

Press

Minas de pasión lidera audiencia de barra vespertina

SIGN ME UP FOR
By clicking submit you agree to our Privacy Policy and Terms of service.

Loading