Univision’s “Mira Quién Baila All Stars” Heats Up, Out-Delivers ABC, CBS and NBC Among Adults 18-49 and Adults 18-34
“Liga MX” Scores on Saturday Night, Leads Univision Over NBC, CBS and FOX Among Adults 18-49 and Adults 18-34
Univision Attracts More Young Adult 18-34 Viewers than NBC and CBS for the Entire Week
Univision Broadcast Prime Highlights – Week of January 13, 2020 to January 19, 2020
- On Sunday night, the second telecast of “Mira Quién Baila All Stars” averaged 1.9 million Total Viewers 2+, 679,000 Adults 18-49 and 257,000 Adults 18-34. The reality series positioned Univision ahead of CBS, ABC, NBC and The CW among Adults 18-49 and Adults 18-34 in the 8 p.m. to 10 p.m. time slot. The reality dance competition series also increased the network’s primetime audience by double-digits year-to-year among Total Viewers 2+ (+22%), Adults 18-49 (+26%) and Adults 18-34 (+18%) during the 8 p.m. to 10 p.m. time period. “Mira Quién Baila All Stars” also drove Univision to a first-place finish on Spanish-language television, outperforming the season two premiere of Telemundo’s “La Voz II” with double-digit audience advantages among Total Viewers 2+ (+78% adv.), Adults 18-49 (+41% adv.) and Adults 18-34 (+37% adv.).
- Saturday night’s “Liga MX” back-to-back Live matches featuring Pachuca vs. Guadalajara (7:55 p.m.-10:02 p.m.) and America vs. Tigres UANL (10:02 p.m.-12:02 a.m.) made Univision the No. 2 broadcast network among Adults 18-49 and Adults 18-34, outperforming NBC, CBS and FOX during primetime.
- Positioned Univision as the No. 1 Spanish-language network, out-delivering Telemundo by double-digit margins among Total Viewers 2+ (+54% adv.), Adults 18-49 (+75% adv.) and Adults 18-34 (+79% adv.) during the 8:00 p.m. to 11:00 p.m. time period.
- The back-to-back soccer games – Pachuca vs. Guadalajara and America vs. Tigres UANL – delivered an average audience of 1.2 million Total Viewers 2+, 590,000 Adults 18-49 and 238,000 Adults 18-34. The matches also increased the network’s primetime audience by double-digit margins during the Saturday 8:00 p.m. to 12:00 a.m. time slot week-over-week with Total Viewers 2+ (+59%), Adults 18-49 (+67%) and Adults 18-34 (+64%). Versus the comparable night in 2019, the games also grew the Saturday 8:00 p.m. to 12:00 a.m. time slot by double-digits among Total Viewers 2+ (+22%), Adults 18-49 (+14%) and Adults 18-34 (+12%).
- Both matches were among the top-rated programs on all of broadcast television on Saturday night among Adults 18-34: America vs. Tigres UANL finished as the No. 2 program (257,000) and Pachuca vs. Guadalajara ranked as the No. 3 program (218,000).
- The back-to-back soccer matches also ranked as the top club soccer matches of the year on any network, regardless of language.
- Univision ranked as the third most-watched Broadcast network among Adults 18-34 for the entire week, ahead of NBC (+9% adv.), CBS (+32% adv.) and The CW (+163% adv.). Univision also finished as the fifth most-watched broadcast network during primetime among Adults 18-49, ahead of The CW.
- Univision delivered week-over-week audience growth among Total Viewers 2+ (+8% to 1.6 million), Adults 18-49 (+7% to 645,000) and Adults 18-34 (+5% to 274,000).
- Univision increased its audience year-over-year by double-digit margins among Total Viewers 2+ (+15%), Adults 18-49 (+16%) and Adults 18-34 (+25%).
- Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) across every night last week for the fourth consecutive week among Adults 18-34 and on six out of seven nights among Adults 18-49.
- Univision ranked as the No. 1 Spanish-language network in primetime for the eighth consecutive week with double-digit audience advantages over Telemundo among Total Viewers 2+ (+79% adv.), Adults 18-49 (+59% adv.) and Adults 18-34 (+56% adv.).
- For the third consecutive week, Univision increased its weeknight primetime audience from the prior week among Total Viewers 2+ (+5% to 1.7 million), Adults 18-49 (+3% to 678,000) and Adults 18-34 (+1% to 292,000), making it the No. 1 Spanish-language network in the Monday through Friday 8 p.m. to 11 p.m. time slot with double-digit audience advantages over Telemundo among Total Viewers 2+ (+86% adv.), Adults 18-49 (+63% adv.) and Adults 18-34 (+54% adv.).
- At 8 p.m., “Ringo” achieved its highest-rated weekly performance with Total Viewers 2+ (1.7 million), while averaging 675,000 Adults 18-49 and 325,000 Adults 18-34. The series positioned Univision ahead of NBC, CBS, FOX and The CW with Adults 18-34. “Ringo” also delivered year-over-year double-digit audience growth to the network’s Monday through Friday 8 p.m. to 9 p.m. time slot among Total Viewers 2+ (+15%), Adults 18-49 (+23%) and Adults 18-34 (+56%). “Ringo” also drove Univision to a first-place finish on Spanish-language television, outperforming the final week of Telemundo’s “Decisiones: Unos Ganan, Otros Pierden” by triple-digit margins across all key demos.
- At 9 p.m., “Amor Eterno 2” averaged 1.8 million Total Viewers 2+, 697,000 Adults 18-49 and 287,000 Adults 18-34 in its second week, positioning Univision as the third most-watched broadcast network outperforming FOX, CBS and The CW among Adults 18-34 for the entire week as well as out-delivering FOX and The CW with Adults 18-49. “Amor Eterno 2” increased the network’s Monday through Friday 9 p.m. to 10 p.m. time period by double-digit margins year-to-year among Total Viewers 2+ (+25%), Adults 18-49 (+25%) and Adults 18-34 (+33%). The series also out-delivered the premiere week of Telemundo’s “La Doña 2” by double-digit margins across all key demos, making it the No. 1 Spanish-language network.
- At 10 p.m., “El Dragón” delivered its highest-rated weekly performance and increased its audience by double-digits week-to-week with Total Viewers 2+ (+14% to 1.6 million), Adults 18-49 (+13% to 663,000) and Adults 18-34 (+13% to 264,000). “El Dragón” also positioned Univision as the No. 1 broadcast network for the entire week, ahead of NBC, CBS and ABC among Adults 18-34. The series also delivered year-over-year audience growth to the network’s Monday through Friday 10 p.m. to 11 p.m. time slot among Total Viewers 2+ (+15%), Adults 18-49 (+12%) and Adults 18-34 (+13%). The series also made Univision the No. 1 Spanish-language network, out-performing Telemundo’s “El Señor de los Cielos VII” with double-digit audience advantages among all key demos.
- Univision’s weeknight series, “Ringo,” “Amor Eterno 2” and “El Dragón” drew in more Adults 18-49 and Adults 18-34 than first-run episodes of ABC’s “Black-ish,” “Stumptown,” Fresh Off the Boat” and “Emergence;” CBS’s “Evil;” NBC’s “The Good Place,” “Lincoln Rhyme,” “Perfect Harmony” and “Will & Grace;” FOX’s “Almost Family” and “Flirty Dancing” as well as The CW’s “Supergirl,” “Batwoman,” “DC’s Legends of Tomorrow,” “Supernatural,” “Legacies,” “Charmed,” “Nancy Drew” and “Dynasty.”
Source: Nielsen, NPM (01/13/2020-01/19/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
