Press Ratings Bulletin

UniMás Delivers Year-Over-Year Primetime Audience Growth For Tenth Consecutive Week Across All Key Demos

By Univision PR Team

Dec 31, 2019

UniMás Outperforms The CW during Primetime for Second Straight Week Among Adults 18-49 and Adults 18-34

UniMás Broadcast Prime Highlights – Week of December 23, 2019 to December 29, 2019

  • UniMás delivered double-digit year-over-year audience growth during primetime among Total Viewers 2+ (+48% to 442,000), Adults 18-49 (+65% to 218,000) and Adults 18-34 (+37% to 92,000), marking the tenth consecutive week of audience growth.
  • For the second consecutive week, UniMás outperformed The CW in primetime with double-digit audience advantages among Adults 18-49 (+43% adv.) and Adults 18-34 (+92% adv.).
  • On Tuesday night, UniMás out-delivered The CW by double-digit margins among Adults 18-49 (+13% adv.) and Adults 18-34 (+73% adv.) with a Christmas Eve movie presentation of “Cineplex: The Peanuts Movie” and “Cineplex: Fred Claus”. The Tuesday night movie-line-up also delivered triple-digit audience gains among Adults 18-34 (+100% to 92,000) to the network’s 7:00 p.m. to 11:00 p.m. time period versus the prior week.
  • Driven by Wednesday night’s special Christmas movie line-up including, “Cineplex: Elf” and “Cineplex: Fantastic Four,” UniMás out-delivered Telemundo for the entire night among Adults 18-49 (+6% adv.). UniMás also delivered double-digit audience advantages among Adults 18-49 (+42% adv.) and Adults 18-34 (+70% adv.) over The CW for the entire night. The movie-lineup increased UniMás’ Wednesday 7:00 p.m. to 11:00 p.m. time period week-to-week by double-digit margins among Total Viewers 2+ (+52% to 655,000), Adults 18-49 (+67% to 334,000) and Adults 18-34 (+84% to 129,000).
  • On Saturday night, UniMás’ movie line-up of “Cineplex: The Three Stooges” and “Cinenight: The Dukes of Hazzard”  delivered double-digit audience growth among Total Viewers 2+ (+27% to 608,000), Adults 18-49 (+54% to 293,000) and Adults 18-34 (+61% to 153,000) to the networks’ Saturday 7:00 p.m. to 11:00 p.m. time period versus the prior week.
  • On Sunday night, UniMás out-delivered The CW for the entire night with double-to-triple digit audience advantages among Total Viewers 2+ (+23% adv.), Adults 18-49 (+112% adv.) and Adults 18-34 (+210% adv.) with a line-up that included “Cineplex: Maze Runner 2: The Scorch Trials” and “CineMás: Snow White and the Huntsman,” marking the third consecutive Sunday that it has outperformed The CW.
  • UniMás attracted more Total Viewers 2+ (+94% adv.), Adults 18-49 (+195% adv.) and Adults 18-34 (+197% adv.) than the combined audience of Azteca and Estrella TV during primetime.

Source: Nielsen, NPM (12/23/2019-12/29/2019 vs. 12/16/2019-12/22/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

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