Press Ratings Bulletin

“Enamorándonos” Positions UniMás Ahead of Telemundo During Weeknight 8:00 – 10:00 p.m. Timeslot Among Adults 18-49

Dec 24, 2019

UniMás Delivers Year-Over-Year Primetime Audience Growth For Ninth Consecutive Week Across All Key Demos 

UniMás Broadcast Prime Highlights – Week of December 16, 2019 to December 22, 2019
  • UniMás delivered double-to-triple digit year-over-year audience growth during primetime among Total Viewers 2+ (+123% to 529,000), Adults 18-49 (+116% to 235,000) and Adults 18-34 (+40% to 87,000), marking the ninth consecutive week of audience growth.
  • For the entire week, UniMás increased its audience week-over-week in primetime among Total Viewers 2+ (+12% to 529,000) and Adults 18-49 (+6% to 235,000).
  • UniMás’ “Enamorándonos” averaged 602,000 Total Viewers 2+, 272,000 Adults 18-49 and 92,000 Adults 18-34 and positioned it ahead of Telemundo in the weeknight 8 p.m. to 10 p.m. time slot among Adults 18-49 this past week.
  • On Sunday night, UniMás out-delivered The CW for the entire night with double-to-triple digit audience advantages among Total Viewers 2+ (+41% adv.), Adults 18-49 (+243% adv.) and Adults 18-34 (+334% adv.) with a line-up that included “Cineplex: The Punisher” and “CineMás: Code of Honor,” marking the second consecutive Sunday that it has outperformed The CW. The Sunday night movie-lineup also delivered audience gains among Total Viewers 2+ (+8% to 628,000) and Adults 18-34 (+6% to 125,000) to the network’s 6:30 p.m. to 11:00 p.m. time period versus the prior week.
  • UniMás’ weeknight late prime program, “Apocalipsis” averaged its highest-rated weekly performance in the Monday through Friday 10:30 p.m. to 11:30 p.m. time period with double-digit week-to-week audience gains among Adults 18-49 (+11% to 91,000). The epic series also attracted more Total Viewers 2+ (+11% to 207,000) and Adults 18-34 (+18% to 26,000) versus the previous week, marking the second consecutive week of audience growth among Adults 18-34.
  • Driven by Saturday night’s movie line-up including, “Cineplex: Alvin & The Chipmunks: The Road Chip” and “Cinenight: Daddy Day Care,” UniMás increased its Saturday 7:00 p.m. to 11:00 p.m. time period week-to-week by double-to-triple digit margins among Total Viewers 2+ (+125% to 478,000), Adults 18-49 (+130% to 191,000) and Adults 18-34 (+68% to 96,000).
  • UniMás attracted more Total Viewers 2+ (+113% adv.), Adults 18-49 (+205% adv.) and Adults 18-34 (+263% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Source: Nielsen, NPM (12/16/2019-12/22/2019 vs. 12/09/2019-12/15/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

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