UniMás Delivers Its Eighth Consecutive Week of Double-Digit Year-Over-Year Primetime Audience Growth Across All Key Demos
UniMás Broadcast Prime Highlights – Week of December 9, 2019 to December 15, 2019
- For the eighth consecutive week, UniMás delivered double-digit year-over-year audience growth during primetime among Total Viewers 2+ (+60% to 474,000), Adults 18-49 (+59% to 221,000) and Adults 18-34 (+29% to 93,000).
- UniMás delivered double-digit week-over-week audience growth during Monday through Friday primetime among Adults 18-34 (+11% to 92,000).
- On Sunday night, UniMás out-delivered Telemundo for the entire night with double-digit audience advantages among Total Viewers 2+ (+24% adv.), Adults 18-49 (+65% adv.) and Adults 18-34 (+44% adv.) with a line-up that included “Cineplex: Battleship,” “CineMás: Crank” and “CineMás: Crank 2: High Voltage.” UniMás also outperformed The CW by double-to-triple digit margins for the night among Total Viewers 2+ (+22% adv.), Adults 18-49 (+125% adv.) and Adults 18-34 (+166% adv.).
- UniMás’ “Enamorándonos” averaged its highest-rated weekly performance since its premiere with double-digit week-to-week audience gains among Adults 18-34 (+12% to 118,000), marking the third consecutive week of audience growth.
- UniMás’ weeknight late prime program, “Apocalipsis” delivered double-digit audience gains among Adults 18-34 (+16% to 22,000) versus the previous week.
- UniMás attracted more Total Viewers 2+ (+60% adv.), Adults 18-49 (+126% adv.) and Adults 18-34 (+182% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Source: Nielsen, NPM (12/09/2019-12/15/2019 vs. 12/02/2019-12/08/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
