Press Ratings Bulletin

UniMás Delivers Double-Digit Year-Over-Year Primetime Audience Growth For Third Consecutive Week Across Key Demos

Nov 12, 2019

UniMás’ “Enamorándonos” Achieves Highest-Rated Weekly Performance Among Total Viewers 2+ and Adults 18-34

UniMás Broadcast Prime Highlights – Week of November 4, 2019 to November 10, 2019

  • For the third consecutive week, UniMás delivered double-digit year-over-year audience growth during primetime among Total Viewers 2+ (+25% to 474,000), Adults 18-49 (+22% to 215,000) and Adults 18-34 (+43% to 97,000).
  • For the entire week, UniMás delivered week-over-week audience growth during primetime among Total Viewers 2+ (+3% to 474,000).
  • UniMás’ “Enamorándonos” averaged its highest-rated weekly performance since its premiere with week-to-week audience gains among Total Viewers 2+ (+4% to 465,000) and Adults 18-34 (+3% to 90,000), marking the seventh consecutive week of audience growth with Total Viewers 2+.
  • Driven by Saturday night’s airing of “Cinenight: King Kong,” UniMás increased its Saturday 8:00 p.m. to 11:00 p.m. time period week-to-week by double-digit margins among Total Viewers 2+ (+40% to 697,000) and Adults 18-49 (+14% to 299,000). The Saturday night movie presentation also increased the network’s 8:00 p.m. to 11:00 p.m. time period week-to-week among Adults 18-34 (+5% to 140,000).
  • On Sunday night, UniMás out-delivered The CW for the entire night with double-digit audience advantages among Adults 18-49 (+15% adv.; 345,000 vs. 301,000) and Adults 18-34 (+52% adv.; 167,000 vs. 110,000) with a line-up that included “Cineplex: Pacific Rim” and “CineMás: Deadpool,” marking the third and second consecutive Sunday that it has outperformed The CW among Adults 18-34 and Adults 18-49, respectively.
  • UniMás attracted more Total Viewers 2+ (+38% adv.), Adults 18-49 (+55% adv.) and Adults 18-34 (+56% adv.) than the combined audience of Azteca and Estrella TV during primetime.

Source: Nielsen, NPM (11/04/2019-11/10/2019 vs. 10/28/2019-11/03/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

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