Live Soccer Scores Univision Double-Digit Victories Over CBS and NBC on Saturday Night Among Adults 18-49 and Adults 18-34
Univision Broadcast Prime Highlights – Week of October 28, 2019 to November 3, 2019
- Univision increased its primetime audience week-over-week (+3%) while ABC (-18%), CBS (-11%), FOX (-4%), The CW (-18%) and Telemundo (-12%) all experienced audience declines with the key Adult 18 to 49 demographic.
- For the entire week, Univision finished as the fifth most-watched broadcast network in primetime, ahead of The CW with 516,000 Adults 18-49. Univision also outperformed The CW during primetime with 207,000 Adults 18-34 and 1.2 million Total Viewers 2+.
- Univision outperformed Telemundo to rank as the No. 1 Spanish-language network during primetime for the entire week with over half-a-million Adult 18-49 viewers (516,000).
- With live coverage of “Sábado Futbolero” featuring the back-to-back soccer matches of Queretaro vs. Tigres and America vs. Santos Laguna, Univision outperformed CBS and NBC with double-digit audience advantages on Saturday night among Adults 18-49 and Adults 18-34.
- The first soccer matchup of the night between Queretaro and Tigres attracted more Total Viewers 2+ (+20% to 774,000), Adults 18-49 (+61% to 387,000) and Adults 18-34 (+36% to 139,000) to the network’s 7 p.m. to 9 p.m. time slot from the comparable Saturday last year.
- America vs. Santos Laguna retained and increased its overall lead-in audience by +52% with 1.2 million Total Viewers 2+ and delivered double-digit year-over-year audience growth to the network’s Saturday 9 p.m. to 11 p.m. time slot, making it the third and fourth most-watched program on all of broadcast television among Adults 18-34 (+49% to 281,000) and Adults 18-49 (+36% to 650,000), respectively.
- The sports event also propelled Univision to a first-place finish on Spanish-language television with doubled the audience levels of Telemundo in the key Adult 18 to 49 and 18 to 34 demographics.
- In its second week, “Cuna de Lobos” attracted 1.2 million Total Viewers 2+, 537,000 Adults 18-49 and 205,000 Adults 18-34, positioning Univision ahead of CBS and The CW in the weeknight 9 p.m. hour with the young 18 to 34 demographic.
- The series also delivered more Adult 18-34 viewers than first-run episodes of ABC’s “Emergence,” “Fresh Off The Boat,” “How To Get Away With Murder,” “Stumptown” and “The Rookie;” CBS’ “Madam Secretary,” “Magnum P.I.,” and “S.W.A.T.;” NBC’s “Blacklist,” “Bluff City Law” and “Perfect Harmony;” as well as The CW’s “All American,” “Arrow,” “Batwoman,” “Black Lightning,” “Charmed,” “Dynasty,” “Nancy Drew,” “Riverdale” and “Supergirl.”
- Univision’s “El Dragón” averaged 1.0 million Total Viewers 2+ with more Adults 18-49 (+25% to 483,000) and Adults 18-34 (+7% to 184,000) than the comparable week of its predecessor, “Sin Miedo a la Verdad.”
- With week-to-week audience gains of +5%, “El Dragón” also made Univision a top-rated broadcast network, outperforming ABC and CBS during the Monday to Friday 10 p.m. to 11 p.m. time slot among Adults 18-34.
- On Sunday night, Univision captured the No. 1 Spanish-language network ranking for the entire night, out-delivering Telemundo among Adults 18-49 (+6% adv.) and Total Viewers 2+ (+23% adv.).
- “Aquí y Ahora” increased its audience from the prior week among Total Viewers 2+ (+16% to 1.0 million), Adults 18-49 (+7% to 328,000) and Adults 18-34 (+19% to 136,000).
- “Reina de la Canción” averaged 1.3 million Total Viewers 2+ with week-over-week audience gains among Adults 18-49 (+5% to 483,000), marking the second consecutive week of audience growth. The reality competition series also drew in more Adult 18-49 (483,000) and Adult 18-34 (184,000) viewers than The CW’s entire original primetime line-up consisting of “Batwoman” and “Supergirl.”
- “Crónicas” delivered double-digit audience gains among Total Viewers 2+ (+13% to 897,000) and Adults 18-49 (+14% to 319,000) compared to its previous airing. The news program also outperformed Telemundo’s “El Secreto de Selena” head-to-head in the Sunday 10 p.m. hour by +24% among Adults 18-49 and +50% among Total Viewers 2+.
Source: Nielsen, NPM (10/28/2019-11/03/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
