Press Ratings Bulletin

Univision Reports Double-Digit Year-Over-Year Primetime Audience Growth

Oct 22, 2019

Univision Reports Double-Digit Year-Over-Year Primetime Audience Growth While Fellow Major Broadcasters ABC, CBS, NBC Deliver Audience Declines Among Key Adult 18-49 Demo

Live Soccer on Univision Scores Double-Digit Victory Over CBS on Saturday Night; Network Outperforms ABC, CBS, NBC or FOX on Five of Seven Night With Young Adult 18-34 Viewers

 

Univision Broadcast Prime Highlights – Week of October 14, 2019 to October 20, 2019

  • Univision delivered double-digit year-over-year audience growth (+12%) during primetime while ABC (-13%), CBS (-43%), NBC (-3%) and The CW (-24%) all experienced audience declines with the key Adult 18-49 demographic. Last week marked the third week of consecutive year-over-year audience increases for Univision.
  • For the entire week, Univision finished as the fifth most-watched broadcast network, ahead of CBS and The CW in primetime with 226,000 Adults 18-34 and surpassed The CW with 1.3 million Total Viewers 2+, 549,000 Adults 18-49.
  • Univision outperformed one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five out of seven nights last week among Adults 18-34.
  • In the current 2019/2020 broadcast season, Univision ranks as the No. 1 Spanish-language network during primetime, out-delivering Telemundo among Total Viewers 2+ (+14% adv.), Adults 18-49 (+8% adv.) and Adults 18-34 (+12% adv.).
  • In its final week, “La Usurpadora” averaged its highest-rated weekly performance throughout its 25-episode run with 1.8 million Total Viewers 2+, 753,000 Adults 18-49 and 323,000 Adults 18-34, positioning Univision as the No. 1 Spanish-language network during the weeknight 9 p.m. to 10 p.m. time slot with double-digit audience advantages over Telemundo’s “El Final del Paraiso” among Total Viewers 2+ (+29% adv.), Adults 18-49 (+20% adv.) and Adults 18-34 (+10% adv.). “La Usurpadora” also attracted more Adult 18-34 viewers than first-run episodes of such English-language dramas as ABC’s “A Million Little Things,” “Emergence,” “How To Get Away With Murder,” “The Good Doctor,” “The Rookie” and “Stumptown;” CBS’ “All Rise,” “Blue Bloods,” “Bull,” “Evil,” “God Befriended Me,” “Hawaii Five-0,” “Madam Secretary,” “Magnum P.I.,” “NCIS: Los Angeles,” “NCIS: New Orleans,” “S.W.A.T.” and “Seal Team;” NBC’s “Blacklist,” “Bluff City Law,” “Law and Order: SVU” and “New Amsterdam;” FOX’s “Almost Family,” “Empire” and “Prodigal Son;” as well as The CW’s entire original primetime line-up consisting of “All American,” “Arrow,” “Batwoman,” “Black Lightning,” “Charmed,” “Dynasty,” “Flash,” “Legacies,” “Nancy Drew,” “Riverdale,” “Supergirl” and “Supernatural.”
  • Univision’s “El Dragón” delivered more Total Viewers 2+ (+39% to 1.2 million), Adults 18-49 (+40% to 539,000) and Adults 18-34 (+23% to 197,000) than the comparable week of its predecessor, “Sin Miedo a la Verdad.” With year-over-year audience gains to the network’s Monday through Friday 10 p.m. hour of +10% among Adults 18-49, the series also made Univision one of the top-rated broadcast networks in the weeknight 10 p.m. hour, outperforming CBS with the young Adult 18-34 viewers (+5% adv.).
  • With live coverage of the Liga MX matchup between Necaxa and America, Univision outperformed CBS on Saturday night with double-digit audience advantages of +40% among Adults 18-34. Necaxa vs. America drew in 1.1 million Total Viewers 2+, 512,000 Adults 18-49 and 228,000 Adults 18-34, doubling the network’s 10 p.m. to 12 a.m. time slot from the comparable Saturday in 2018. The soccer match also ranked as the second and third most-watched program on broadcast television with the respective Adult 18 to 34 and 18 to 49 demographics as well as propelled Univision to a first-place finish on Spanish-language television for the fifth consecutive Saturday night, outperforming Telemundo among Total Viewers 2+ (+7% adv.).
  • Univision’s two-hour airing of “La Reina de la Canción” delivered 1.2 million Total Viewers 2+, 430,000 Adults 18-49 and 153,000 Adults 18-34, outperforming The CW’s entire original primetime line-up (“Batwoman” and “Supergirl”) with the key 18 to 49 demographic. The reality competition series also increased its audience in the last hour compared to the first hour by double-digits among Total Viewers 2+ (+12%), Adults 18-49 (+11%) and Adults 18-34 (+13%).
Source: Nielsen, NPM (10/14/2019-10/20/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
###

Related Articles

Press

TelevisaUnivision Scores Record Viewership with Liga MX and UEFA Champions League Leading the Charge This Spring

Press

Minas de pasión lidera audiencia de barra vespertina

SIGN ME UP FOR
By clicking submit you agree to our Privacy Policy and Terms of service.

Loading