Univision Reports Double-Digit Year-Over-Year Primetime Audience Growth While Fellow Major Broadcasters ABC, CBS, NBC Deliver Audience Declines Among Key Adult 18-49 Demo
Live Soccer on Univision Scores Double-Digit Victory Over CBS on Saturday Night; Network Outperforms ABC, CBS, NBC or FOX on Five of Seven Night With Young Adult 18-34 Viewers
Univision Broadcast Prime Highlights – Week of October 14, 2019 to October 20, 2019
- Univision delivered double-digit year-over-year audience growth (+12%) during primetime while ABC (-13%), CBS (-43%), NBC (-3%) and The CW (-24%) all experienced audience declines with the key Adult 18-49 demographic. Last week marked the third week of consecutive year-over-year audience increases for Univision.
- For the entire week, Univision finished as the fifth most-watched broadcast network, ahead of CBS and The CW in primetime with 226,000 Adults 18-34 and surpassed The CW with 1.3 million Total Viewers 2+, 549,000 Adults 18-49.
- Univision outperformed one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five out of seven nights last week among Adults 18-34.
- In the current 2019/2020 broadcast season, Univision ranks as the No. 1 Spanish-language network during primetime, out-delivering Telemundo among Total Viewers 2+ (+14% adv.), Adults 18-49 (+8% adv.) and Adults 18-34 (+12% adv.).
- In its final week, “La Usurpadora” averaged its highest-rated weekly performance throughout its 25-episode run with 1.8 million Total Viewers 2+, 753,000 Adults 18-49 and 323,000 Adults 18-34, positioning Univision as the No. 1 Spanish-language network during the weeknight 9 p.m. to 10 p.m. time slot with double-digit audience advantages over Telemundo’s “El Final del Paraiso” among Total Viewers 2+ (+29% adv.), Adults 18-49 (+20% adv.) and Adults 18-34 (+10% adv.). “La Usurpadora” also attracted more Adult 18-34 viewers than first-run episodes of such English-language dramas as ABC’s “A Million Little Things,” “Emergence,” “How To Get Away With Murder,” “The Good Doctor,” “The Rookie” and “Stumptown;” CBS’ “All Rise,” “Blue Bloods,” “Bull,” “Evil,” “God Befriended Me,” “Hawaii Five-0,” “Madam Secretary,” “Magnum P.I.,” “NCIS: Los Angeles,” “NCIS: New Orleans,” “S.W.A.T.” and “Seal Team;” NBC’s “Blacklist,” “Bluff City Law,” “Law and Order: SVU” and “New Amsterdam;” FOX’s “Almost Family,” “Empire” and “Prodigal Son;” as well as The CW’s entire original primetime line-up consisting of “All American,” “Arrow,” “Batwoman,” “Black Lightning,” “Charmed,” “Dynasty,” “Flash,” “Legacies,” “Nancy Drew,” “Riverdale,” “Supergirl” and “Supernatural.”
- Univision’s “El Dragón” delivered more Total Viewers 2+ (+39% to 1.2 million), Adults 18-49 (+40% to 539,000) and Adults 18-34 (+23% to 197,000) than the comparable week of its predecessor, “Sin Miedo a la Verdad.” With year-over-year audience gains to the network’s Monday through Friday 10 p.m. hour of +10% among Adults 18-49, the series also made Univision one of the top-rated broadcast networks in the weeknight 10 p.m. hour, outperforming CBS with the young Adult 18-34 viewers (+5% adv.).
- With live coverage of the Liga MX matchup between Necaxa and America, Univision outperformed CBS on Saturday night with double-digit audience advantages of +40% among Adults 18-34. Necaxa vs. America drew in 1.1 million Total Viewers 2+, 512,000 Adults 18-49 and 228,000 Adults 18-34, doubling the network’s 10 p.m. to 12 a.m. time slot from the comparable Saturday in 2018. The soccer match also ranked as the second and third most-watched program on broadcast television with the respective Adult 18 to 34 and 18 to 49 demographics as well as propelled Univision to a first-place finish on Spanish-language television for the fifth consecutive Saturday night, outperforming Telemundo among Total Viewers 2+ (+7% adv.).
- Univision’s two-hour airing of “La Reina de la Canción” delivered 1.2 million Total Viewers 2+, 430,000 Adults 18-49 and 153,000 Adults 18-34, outperforming The CW’s entire original primetime line-up (“Batwoman” and “Supergirl”) with the key 18 to 49 demographic. The reality competition series also increased its audience in the last hour compared to the first hour by double-digits among Total Viewers 2+ (+12%), Adults 18-49 (+11%) and Adults 18-34 (+13%).
