Press Ratings Bulletin

UniMás Delivers Double-Digit Week-Over-Week Primetime Audience Growth Across All Key Demos

Oct 22, 2019

UniMás’ “Enamorándonos” Increases Audience For Fifth Straight Week with Adults 18-49 and Adults 18-34


UniMás Broadcast Prime Highlights – Week of October 14, 2019 to October 20, 2019

  • For the entire week, UniMás delivered double-digit week-over-week audience growth during primetime among Total Viewers 2+ (+18% to 407,000), Adults 18-49 (+22% to 206,000) and Adults 18-34 (+12% to 91,000), marking the fourth consecutive week of audience growth among Adults 18-34.
  • UniMás’ “Enamorándonos” averaged its highest-rated weekly performance since its premiere with double-digit week-to-week audience gains among Total Viewers 2+ (+14% to 387,000), Adults 18-49 (+30% to 194,000) and Adults 18-34 (+29% to 88,000), marking the fifth consecutive week of audience growth with Adults 18-49 and Adults 18-34 and fourth consecutive week with Total Viewers 2+.
  • UniMás’ 9 p.m. reality series, “Resistiré” increased its audience by double-digits week-to-week among Total Viewers 2+ (+29% to 194,000), Adults 18-49 (+46% to 121,000) and Adults 18-34 (+65% to 56,000), averaging its highest-rated weekly performance since its premiere.
  • UniMás’ weeknight late prime program, “Apocolipsis” delivered double-digit audience gains among Adults 18-34 (+15% to 15,000) versus the previous week.
  • On Tuesday night, UniMás’ airing of “CONCACAF Nations League 2019 Mexico vs Panama” delivered triple-to-quadruple-digit audience growth to the network’s 9:30 p.m. to 11:30 p.m. time period versus the previous week among Total Viewers 2+ (+635% to 1.2 million), Adults 18-49 (+884% to 689,000) and Adults 18-34 (+1205% to 287,000) out-delivering the premiere of The CW’s “Arrow”. The match out-performed first-run episodes of The CW’s “Flash”, ABC’s “Emergence” and Telemundo’s “Exatlón Estados UnidosandEl Final del Paraísoamong Adults 18-49 and Adults 18-34. Mexico vs. Panama also out-delivered first-run episodes of ABC’s “Bless This Mess,” “Mixed-ish” and “Black-ish”, CBS’s “NCIS: New Orleans” and NBC’s “New Amsterdam” among Adults 18-34.
  • UniMás attracted more Total Viewers 2+ (+41% adv.), Adults 18-49 (+87% adv.) and Adults 18-34 (+94% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Source: Nielsen, NPM (10/14/2019-10/20/2019 vs. 10/07/2019-10/13/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.


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