UniMás’ Premiere of “Inseparables, Amor Al Límite” Increases Time Period By Double-Digits Among Key Demos for the Week
UniMás Outperforms The CW for Second Consecutive Sunday Night By Double-to-Triple Digits Across All Key Demos
UniMás Broadcast Prime Highlights – Week of May 27, 2019 to June 02, 2019
- For the second consecutive Sunday, UniMás out-delivered The CW for the entire night with double-to-triple digit audience advantages among Total Viewers 2+ (+74% adv.), Adults 18-49 (+232% adv.) and Adults 18-34 (+481% adv.) with a line-up that included “Cine De Las Estrellas: Catwoman” and “Cine De Las Estrellas: Troy.” The Sunday night movie-lineup also delivered more Total Viewers 2+ (+6% to 596,000), Adults 18-49 (+28% to 292,000) and Adults 18-34 (+7% to 121,000) to the network’s 6:00 p.m. to 11:00 p.m. time period versus the prior week.
- For the entire week, UniMás delivered double-digit audience growth week-over-week during primetime among Adults 18-49 (+19% to 173,000) and Adults 18-34 (+13% to 63,000) and captured +5% more Total Viewers 2+ (411,000).
- In its premiere week, UniMás’ “Inseparables, Amor Al Límite” increased the network’s 7:00 p.m. to 9:00 p.m. time period by double-digits among Adults 18-49 (+16% to 123,000) and Adults 18-34 (+59% to 59,000) versus the prior week.
- With double-digit audience growth over prior week among Adults 18-49 (+14%), UniMás’ epic series, “Jesus” averaged 569,000 Total Viewers 2+, 201,000 Adults 18-49 and 53,000 Adults 18-34. Since its premiere, the series also increased the network’s 9:00 p.m. to 10:00 p.m. time period among Total Viewers 2+ (+116% to 579,000), Adults 18-49 (+46% to 188,000) and Adults 18-34 (+2% to 50,000) versus the prior four weeks.
- Since its premiere, UniMás’ “Noticiero Univision Edición Nocturna” has increased the weeknight 10:00 p.m. to 10:30 p.m. time period among Total Viewers 2+ (+37% to 297,000) and Adults 18-49 (+3% to 109,000) compared to the prior four weeks. The news program also delivered week-over-week audience growth among Adults 18-49 (+23% to 124,000) and Adults 18-34 (+13% to 36,000).
- UniMás’ weeknight 10:30 p.m. comedy block (Vecinos,” “Nosotros Los Guapos” and “40 Y 20”), increased its audience by double-digits week-to-week among Total Viewers 2+ (+10% to 153,000), Adults 18-49 (+22% to 77,000) and Adults 18-34 (+67% to 30,000).
- Driven by Saturday night’s movie line-up including, “Cineplex: The Wolverine” and “Cineplex: Open Water,” UniMás increased its Saturday 8:00 p.m. to 12:00 a.m. time period week-to-week among Total Viewers 2+ (+6% to 361,000).
- UniMás attracted more Total Viewers 2+ (+70% adv.), Adults 18-49 (+99% adv.) and Adults 18-34 (+66% adv.) than the combined audience of Azteca and Estrella TV during primetime
Source: Nielsen, NPM (04/15/2019-04/21/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
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