Press Ratings Bulletin

Univision Delivers More Adults 18-34 than ABC, CBS, NBC, FOX and Telemundo on Saturday Night

By Univision PR Team

May 21, 2019

Univision Delivers More Adults 18-34 than ABC, CBS, NBC, FOX and Telemundo on Saturday Night as Liga MX Semifinal Match Ranks as Most-Watched Program on Broadcast Television

Univision Outperforms One or More of the English-Language Broadcast Networks – ABC, CBS, NBC or FOX – Every Night Among Adults 18-34, Finishes Among Top Five Broadcast Network for Entire Week Across All Key Demos

Univision Broadcast Prime Highlights – Week of May 13, 2019 to May 19, 2019

  • On Saturday night, Univision captured the No. 1 broadcast network ranking, out-delivering ABC, CBS, NBC, FOX and Telemundo for the entire night among Adults 18-34 with live coverage of the Liga MX matchup between Tigres and Monterrey which drew in 1.3 million Total Viewers 2+, 561,000 Adults 18-49 and 223,000 Adults 18-34. Not only did the sports event deliver audience growth to the network’s 7:30 p.m. to 10:00 p.m. time slot from the comparable Saturday last year among Total Viewers 2+ (+25%), Adults 18-49 (+22%) and Adults 18-34 (+6%) but it also ranked as the No. 1 and No. 2 program on broadcast television in the respective 18 to 34 and 18 to 49 demographics. Tigres vs. Monterrey also drove Univision to a first-place finish on Spanish-language television with doubled the audience levels of Telemundo for the sixth consecutive Saturday night among Adults 18-34 as well as for the eighth consecutive Saturday night with both Adults 18-49 and Total Viewers 2+.
  • For the entire week, Univision finished as the fifth most-watched broadcast network during primetime, ahead of FOX and The CW with 200,000 Adults 18-34 and surpassed The CW with 1.3 million Total Viewers 2+ and 534,000 Adults 18-49. This also marked the 34th consecutive week since the start of the current 2018/2019 season that Univision has outperformed The CW in primetime.
  • Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on every night last week among Adults 18-34 and on four out of seven nights among Adults 18-49.
  • Univision ranked as the No. 1 Spanish-language network in primetime, out-delivering Telemundo by +6% among Adults 18-49 and +12% among Total Viewers 2+.
  • In its premiere week, Univision’s “La Reina Soy Yo” averaged 1.2 million Total Viewers 2+, 541,000 Adults 18-49 and 217,000 Adults 18-34, positioning Univision as the No. 1 Spanish-language network in the weeknight 8 p.m. hour with double-digit audience advantages over Telemundo’s “Un Poquito Tuyo” among Total Viewers 2+ (+18% adv.), Adults 18-49 (+29% adv.) and Adults 18-34 (+29% adv.). The urban drama also delivered more Adult 18-34 viewers than first-run episodes of ABC’s “American Housewive,” “Black-ish,” “Bless This Mess,” “For The People,” “Marvel Agents of S.H.I.E.L.D,” “The Fix,” “The Kids Are Alright” and “Whiskey Cavalier;” CBS’ “Bull,” NCIS: Los Angeles,” “Ransom,” “The Code” and “The Red Line;” NBC’s “Blacklist,” “The Enemy Within,” “The Good Girls” and “Village;” as well as The CW’s “Arrow,” “Charmed,” “DC’s Legends of Tomorrow,” “Dynasty,” “In The Dark,” “IZombie,” “Jane The Virgin,” “Riverdale,” “Supergirl” and “The Hundred.”
  • Univision’s primetime newsmagazine, “Aquí y Ahora” increased its audience from the prior Sunday among Total Viewers 2+ (+28% to 1.0 million), Adults 18-49 (+23% to 412,000) and Adults 18-34 (+24% to 147,000). It also outperformed the first hour of the second season premiere of Telemundo’s “MasterChef Latino” among Total Viewers 2+ (+63% adv.), Adults 18-49 (+76% adv.) and Adults 18-34 (+71% adv.).
  • The two-hour airing of “Pequeños Gigantes” delivered double-digit week-over-week audience growth among Total Viewers 2+ (+24% to 1.7 million), Adults 18-49 (+30% to 603,000) and Adults 18-34 (+10% to 178,000) and propelled Univision to a first-place finish on Spanish-language television with double-digit audience advantages over Telemundo during the 8 p.m. to 10 p.m. time slot (+79% adv.) as well as for the entire night (+72% adv.) with the key 18 to 49 demographic. The kids talent competition series also ranked within the top 10 program on broadcast television with more Adult 18-49 and Adult 18-34 viewers than the first-run episode of CBS’ “The Red Line” and The CW’s entire original primetime line-up (“Supergirl” and “Charmed”).
Source: Nielsen, NPM (05/13/2019-05/19/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

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