Press Ratings Bulletin

UniMás’ Weeknight “Cineplex” Delivers Double-Digit Week-Over-Week Audience Growth Among All Key Demos

May 14, 2019

UniMás’ Weeknight “Cineplex” Movie Line-up Delivers Double-Digit Week-Over-Week Audience Growth Among All Key Demos

UniMás Broadcast Prime Highlights – Week of May 6, 2019 to May 12, 2019

  • UniMás’ weeknight primetime “Cineplex” movie line-up of “The Last Stand,” “Super 8,” “The Bourne Ultimatum” and “Gravity” delivered double-digit audience gains among Total Viewers 2+ (+15% to 267,000), Adults 18-49 (+22% to 137,000) and Adults 18-34 (+49% to 64,000) versus the previous week.
  • For the entire week, UniMás delivered week-over-week audience growth during primetime among Adults 18-34 (+3% to 68,000).
  • UniMás’ 10 p.m. comedy block increased its audience by double-digits week-to-week among Adults 18-34 (+19% to 31,000) with a line-up that included “Vecinos” on Monday, “Mi Lista De Exes” on Tuesday, “Renta Congelada” on Wednesday, “Simon Dice” on Thursday and “40 Y 20” on Friday.
  • Driven by Saturday night’s movie line-up including “Cineplex: Kingsman: The Secret Service” and “Cineplex: Spy,” UniMás increased its Saturday 6:30 p.m. to 11:30 p.m. time period week-to-week by double-digit margins among Total Viewers 2+ (+42% to 545,000), Adults 18-49 (+48% to 257,000) and Adults 18-34 (+34% to 107,000).
  • UniMás’ Sunday night “Cine de Las Estrellas” movie line-up of “Smokin’ Aces” and “The Dark Knight Rises” averaged more Adults 18-34 (+20% to 98,000) to the network’s 6:00 p.m. to 11:00 p.m. time period versus the prior week.
  • UniMás attracted more Total Viewers 2+ (+18% adv.), Adults 18-49 (+71% adv.) and Adults 18-34 (+84% adv.) than the combined audience of Azteca and Estrella TV during primetime.

Source: Nielsen, NPM (05/06/2019-05/12/2019 vs. 04/29/2019-05/05/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

Related Articles


TelevisaUnivision Scores Record Viewership with Liga MX and UEFA Champions League Leading the Charge This Spring


Minas de pasión lidera audiencia de barra vespertina

By clicking submit you agree to our Privacy Policy and Terms of service.