Press Ratings Bulletin

UniMás’ Coverage of CONCACAF Champions League Final Ranks Among Top 5 Programs on Broadcast Television on Wednesday Night Among Adults 18-34, Regardless of Language

By Univision PR Team

May 7, 2019

Live Coverage of Liga MX Featuring Veracruz vs. América Doubles UniMás’ Time Period Audience Levels on Friday Night Across All Key Demos

  • On Wednesday night, UniMás’ special live coverage of CONCACAF Champions League Final: Monterrey vs. Tigres UANL delivered triple-digit audience growth to the network’s 9:30 p.m. to 12:15 p.m. time period versus the previous week among Total Viewers 2+ (+464% to 914,000), Adults 18-49 (+413% to 457,000) and Adults 18-34 (+543% to 193,000). Monterrey vs. Tigres UANL was the fourth most-watched program on broadcast television regardless of language among Adult 18-34 viewers.
  • On Friday night, UniMás’ airing of LIGA MX Clausura 2019: Veracruz vs. América delivered triple-digit audience growth to the network’s 9:30 p.m. to 12:00 p.m. time period versus the previous week among Total Viewers 2+ (+359% to 564,000), Adults 18-49 (+343% to 306,000) and Adults 18-34 (+348% to 112,000).
  • UniMás delivered double-digit week-over-week audience growth during primetime among Total Viewers 2+ (+11% to 359,000) and also among Adults 18-49 (+1% to 173,000).
  • On Monday night, UniMás’ movie presentation of “Cineplex: The Expendables” delivered double-digit audience gains among Adults 18-34 (+12% to 65,000) to the networks’ 8:00 p.m. to 10:00 p.m. time period versus the prior week.
  • UniMás’ 10 p.m. comedy block delivered audience gains to the network’s 10:00 p.m. to 11:00 p.m. time period versus the prior week among Total Viewers 2+ (+8% to 154,000) with a line-up that included “Vecinos” on Monday, “Mi Lista De Exes” on Tuesday and “Simon Dice” on Thursday.
  • Driven by Saturday night’s movie line-up including “Cineplex: In The Heart Of The Sea” and “Cineplex: Unthinkable,” UniMás increased its Saturday 7:00 p.m. to 11:30 p.m. time period week-to-week among Total Viewers 2+ (+9% to 388,000), Adults 18-49 (+8% to 174,000) and Adults 18-34 (+14% to 82,000).
  • UniMás attracted more Total Viewers 2+ (+31% adv.), Adults 18-49 (+77% adv.) and Adults 18-34 (+69% adv.) than the combined audience of Azteca and Estrella TV during primetime.

Source: Nielsen, NPM (04/29/2019-05/05/2019 vs. 04/22/2019-04/28/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

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