Press Ratings Bulletin

UniMás Outperforms The CW for Second Consecutive Sunday Night By Double-Digits Among Adults 18-34

Apr 23, 2019

UniMás Broadcast Prime Highlights – Week of April 15, 2019 to April 21, 2019

  • For the second consecutive Sunday, UniMás out-delivered The CW for the entire night with double-digit audience advantages among Adults 18-34 (+48% adv.; 141,000 vs. 95,000) and among Adults 18-49 (+5% adv.; 323,000 vs. 308,000) with a line-up that included “Cine De Las Estrellas: Max Payne” and “Cine de las Estrellas: The Last Stand.”
  • Driven by Saturday night’s movie line-up including “Cineplex: The Ten Commandments Part 1” and “Cineplex: The Ten Commandments Part 2,” UniMás increased its Saturday 7:00 p.m. to 11:00 p.m. time period week-to-week among Total Viewers 2+ (+51% to 619,000), Adults 18-49 (+20% to 230,000) and Adults 18-34 (+37% to 82,000).
  • UniMás attracted more Total Viewers 2+ (+12% adv.), Adults 18-49 (+38% adv.) and Adults 18-34 (+44% adv.) than the combined audience of Azteca and Estrella TV during primetime.

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