Univision’s Friday Night Primetime Lineup Delivers More Adults 18-34 than CBS, NBC and The CW
Univision Broadcast Prime Highlights – Week of April 15, 2019 to April 21, 2019
- Saturday night’s Liga MX back-to-back Live matches featuring Cruz Azul and UNAM (7:55pm-10:02pm) and Guadalajara and Puebla (10:02pm-12:25am):
- Made Univision the No. 3
broadcast network with more Adults 18-34 than CBS, FOX and Telemundo from 8pm
to 11pm.
- Positioned Univision as the No. 1 Spanish-language network, out-delivering Telemundo by double-digit margins among Total Viewers 2+ (+64% adv.), Adults 18-49 (+51% adv.) and Adults 18-34 (+29% adv.) from 8pm to 11pm.
- The match between Guadalajara and Puebla grew the time period by double-digit margins versus the comparable night in 2018 among Total Viewers 2+ (+21% to 942,000), Adults 18-49 (+38% to 456,000) and Adults 18-34 (+23% to 182,000) as well as ranking as the 2nd most-watched program on Saturday night with Adults 18-34 and third most-watched with Adults 18-49.
- For the 30th consecutive week since the start of the 2018-2019 season, Univision out-performed The CW in primetime among Total Viewers 2+ (+38% adv.), Adults 18-49 (+46% adv.) and Adults 18-34 (+40% adv.).
- On Friday night, Univision ranked as the No. 4 broadcast network for the entire night, out-performing CBS, NBC and The CW during primetime with Adults 18-34.
- Monday night’s two-hour finale of “Mi Marido Tiene Más Familia” averaged 1.5 million Total Viewers 2+, 597,000 Adults 18-49 and 230,000 Adults 18-34, out-delivering Telemundo’s “Exatlon Estados Unidos” head-to-head in the 7pm to 9pm time slot by double-digits among Total Viewers 2+ (+15% adv.) and Adults 18-49 (+10% adv.). The finale also attracted more Adult 18-34 viewers than The CW’s entire original primetime line-up (“DC’s Legends of Tomorrow” and “Arrow”) and first-run episodes of ABC’s “The Fix,” CBS’ “The Code” and “Bull,” NBC’s “The Enemy Within” as well as FOX’s “The Resident”.
- Sunday night’s airing of the children’s talent competition series, “Pequeños Gigantes” delivered 1.4 million Total Viewers 2+, 564,000 Adults 18-49 and 210,000 Adults 18-34. The program also finished among the top 10 most-watched programs on broadcast television with more Adult 18-34 viewers than first-run episodes of CBS’s “Madam Secretary;” CW’s “Supergirl” and “Charmed;” NBC’s “The Good Girls” and Telemundo’s “Exatlon”. “Pequeños Gigantes” also made Univision the No. 1 Spanish-language network in the 8pm to 10pm time slot for the fifth consecutive week, outperforming Telemundo among Total Viewers 2+ (+2% adv.).
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