UniMás Broadcast Prime Highlights – Week of April 1, 2019 to April 7, 2019
- All three of UniMás’ weeknight primetime series increased their audience compared to the previous week.
- At 8 p.m., “Tres Milagros” delivered double-digit audience gains among Total Viewers 2+ (+20% to 301,000), Adults 18-49 (+17% to 134,000) and Adults 18-34 (+20% to 59,000) versus the previous week.
- At 9 p.m., “Atrapada” increased its audience by double-digits week-to-week among Total Viewers 2+ (+23% to 286,000), Adults 18-49 (+23% to 124,000) and Adults 18-34 (+32% to 49,000).
- At 10 p.m., Season 2 of “Rosario Tijeras” averaged more Total Viewers 2+ (+5% to 346,000), Adults 18-49 (+10% to 154,000) and Adults 18-34 (+23% to 70,000) than the prior week.
- On Friday night, UniMás’ airing of “Viña del Mar 2019 Special 1” delivered double-digit audience growth to the network’s 8:00 p.m. to 10:00 p.m. time period versus the previous week among Total Viewers 2+ (+42% to 342,000), Adults 18-49 (+56% to 133,000) and Adults 18-34 (+15% to 45,000).
- Driven by Saturday night’s airing of “Cineplex: Superman Returns,” UniMás increased its Saturday 8:00 p.m. to 10:30 p.m. time period week-to-week among Adults 18-49 (+7% to 179,000) and Adults 18-34 (+5% to 69,000).
- On Sunday night, UniMás out-delivered The CW for the entire night with double-to-triple digit audience advantages among Total Viewers 2+ (+24% adv.), Adults 18-49 (+89% adv.) and Adults 18-34 (+185% adv.) with a line-up that included “Cine De Las Estrellas: The Last Castle” and “Cine de las Estrellas: Live Free or Die Hard.” The Sunday night movie-lineup also delivered more Adults 18-34 (+8% to 110,000) to the network’s 6:30 p.m. to 11:30 p.m. time period versus the prior week.
- UniMás attracted more Total Viewers 2+ (+15% adv.), Adults 18-49 (+33% adv.) and Adults 18-34 (+32% adv.) than the combined audience of Azteca and Estrella TV during primetime.
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