UniMás Broadcast Prime Highlights – Week of March 25, 2019 to March 31, 2019
- UniMás delivered week-over-week audience growth during primetime among Total Viewers 2+ (+14% to 445,000), Adults 18-49 (+11% to 208,000) and Adults 18-34 (+9% to 83,000).
- On Tuesday night, UniMás outperformed The CW for the entire night by double-to-triple digit margins among Total Viewers 2+ (+43% adv.), Adults 18-49 (+123% adv.) and Adults 18-34 (+137% adv.) with the special live coverage of “Seleccion Estados Unidos: USA vs. Chile” and “Seleccion Mexico: Mexico vs. Paraguay.”
- USA vs. Chile delivered triple-digit audience growth to the network’s 7:30 p.m. to 10:00 p.m. time period versus the previous week among Total Viewers 2+ (+163% to 724,000), Adults 18-49 (+211% to 354,000) and Adults 18-34 (+303% to 133,000).
- Mexico vs. Paraguay delivered 1.6 million Total Viewers 2+, 849,000 Adults 18-49 and 326,000 Adults 18-34. It was the fifth most-watched program on broadcast television with more Adult 18-34 viewers than the entire original primetime line-up on ABC (“American Housewife,” “The Kids Are Alright,” “Black-ish,” “Splitting Up Together” and “The Rookie”) as well as first-run episodes of CBS’s “FBI” and “NCIS: New Orleans,” NBC’s “The Village,” FOX’s “Mental Samurai,” The CW’s “Roswell New Mexico” and Telemundo’s “Exatlon Estados Unidos” and “Betty En NY.”
- UniMás’ 8p.m. series, “Tres Milagros” delivered double-digit audience gains among Adults 18-34 (+32% to 49,000) versus the previous week.
- UniMás’ 9 p.m. series, “Atrapada” increased its audience week-to-week among Adults 18-34 (+3% to 37,000).
- At 10 p.m., Season 2 of UniMás’ “Rosario Tijeras” averaged more Total Viewers 2+ (+3% to 327,000) than the prior week.
- Driven by Saturday night’s movie line-up including “Cineplex: The Time Machine” and “Cineplex: Super 8,” UniMás increased its Saturday 7:00 p.m. to 11:30 9.m. time period week-to-week among Total Viewers 2+ (+29% to 388,000), Adults 18-49 (+17% to 169,000) and Adults 18-34 (+6% to 69,000).
- UniMás’ Sunday night “Cine de Las Estrellas” movie line-up of “Wrath of The Titans” and “The Legend of Hercules” averaged more Total Viewers 2+ (+12% to 515,000), Adults 18-49 (+9% to 259,000) and Adults 18-34 (+14% to 108,000) to the network’s 7:00 p.m. to 11:00 p.m. time period versus the prior week.
- UniMás attracted more Total Viewers 2+ (+36% adv.), Adults 18-49 (+53% adv.) and Adults 18-34 (+41% adv.) than the combined audience of Azteca and Estrella TV during primetime.
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