UniMás Delivers Primetime Audience Growth for Second Straight Week Across Key Demos
UniMás Broadcast Prime Highlights – Week of February 25, 2019 to March 3, 2019
- For the second consecutive Sunday, UniMás out-delivered The CW for the entire night with double-digit audience advantages among Adults 18-34 (+23% adv.) with a line-up that included “Cine De Las Estrellas: Mission: Impossible III” and “Cine de las Estrellas: Mission: Impossible, Ghost Protocol.”
- UniMás’ Sunday night movie-lineup also delivered more Total Viewers 2+ (+16% to 651,000), Adults 18-49 (+11% to 304,000) and Adults 18-34 (+4% to 149,000) to the networks’ 6:30 p.m. to 11:30 p.m. time period versus the prior week.
- For the second consecutive week, UniMás delivered week-over-week audience growth during primetime among Total Viewers 2+ (+5% to 396,000) and Adults 18-49 (+2% to 179,000).
- With Saturday night’s movie line-up including “Cineplex: The Day After Tomorrow” and “Cineplex: The Counselor,” UniMás increased its Saturday 7:00 p.m. to 11:30 p.m. time period week-to-week by double-digit margins among Total Viewers 2+ (+22% to 537,000) and Adults 18-49 (+24% to 236,000).
- UniMás attracted more Total Viewers 2+ (+3% adv.), Adults 18-49 (+16% adv.) and Adults 18-34 (+28% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Source: Nielsen, NPM (02/25/2019-03/03/2019 vs. 02/18/2019-02/24/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
