Press Ratings Bulletin

“Sábado Futbolero” Propels Univision To Double-Digit Victories Over CBS & FOX on Saturday Night with Young A18-34

By Univision PR Team

Feb 26, 2019

Sábado Futbolero” Propels Univision To Double-Digit Victories Over CBS and FOX on Saturday Night with Young Adult 18-34 Viewers

“Premio Lo Nuestro” Bolsters Strong Primetime Lineup to Double-Digit Week-Over-Week Audience Growth, Driving Univision to Top 5 Broadcast Finish for Entire Week

Univision Broadcast Prime Highlights – Week of February 18, 2019 to February 24, 2019

  • For the entire week, Univision delivered week-over-week audience growth during primetime among Total Viewers 2+ (+9% to 1.5 million), Adults 18-49 (+11% to 641,000) and Adult 18-34 (+16% to 261,000).
  • Univision finished as the 5th most-watched broadcast network in primetime, outperforming The CW for the 22nd consecutive week since the start of the current 2018/2019 season with 1.5 million Total Viewers 2+, 641,000 Adults 18-49 and 261,000 Adults 18-34. This also marked the 8th consecutive week that Univision held the fifth-place network ranking on broadcast television during primetime with both Adults 18-49 and Adults 18-34.
  • On Saturday night, with its live coverage of “Sábado Futbolero,” Univision ranked among the top 5 broadcast networks, outperforming CBS (+44% adv.) and FOX (+81% adv.) among Adults 18-34. Preceded by America vs. Lobos BUAP which drew in 841,000 Total Viewers 2+, 391,000 Adults 18-49 and 175,000 Adults 18-34, Pachuca vs. Guadalajara (Chivas) retained and increased this overall lead-in audience by +23% with 1.0 million Total Viewers 2+ and finished as the third and fourth most-watched program on broadcast television with Adults 18-34 (235,000) and Adults 18-49 (548,000), respectively.
  • Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on four out of seven nights last week among Adults 18-34.
  • For the 8th consecutive week, Univision ranked as the No. 1 Spanish-language network during primetime with double-digit audience advantages over Telemundo among Adults 18-49 (+23% adv.) and Adults 18-34 (+15% adv.) as well as for the 17th consecutive week among Total Viewers 2+ (+35% adv.).
  • From Monday through Friday, Univision increased its primetime audience from the prior week among Total Viewers 2+ (+16% to 1.8 million), Adults 18-49 (+20% to 751,000) and Adults 18-34 (+20% to 301,000), positioning it as the No. 1 Spanish-language network during weeknight primetime with double-digit audience advantages over Telemundo among Total Viewers 2+ (+58% adv.), Adults 18-49 (+41% adv.) and Adults 18-34 (+34% adv.).
    • At 8 p.m., “Jesus” averaged 1.6 million Total Viewers 2+, 564,000 Adults 18-49 and 219,000 Adults 18-34, out-delivering Telemundo’s second hour of “Exatlon Estados Unidos” by +25% among Total Viewers 2+ and +2% among Adults 18-49.
    • At 9 p.m., “Mi Marido Tiene Más Familia” delivered 1.6 million Total Viewers 2+, 621,000 Adults 18-49 and 242,000 Adults 18-34. The dramedy also averaged more Adult 18-34 viewers than first-run episodes of such English-language dramas as ABC’s “The Rookie;” CBS’ “Hawaii Five-0,” “Macgyver,” “NCIS: New Orleans” and “Ransom;” NBC’s “Blacklist;” FOX’s “Proven Innocent” and “The Gifted” as well as CW’s “Legacies.”
    • At 10 p.m., “Amar A Muerte” has consistently outperformed Telemundo’s “El Baron” in the last four weeks by double-digit margins with 1.5 million Total Viewers 2+ (+79% adv.), 631,000 Adults 18-49 (+54% adv.) and 221,000 Adults 18-34 (+30% adv.).
  • On Thursday night, Univision captured the No. 1 broadcast network ranking for the entire night, out-delivering ABC, CBS, NBC, FOX and The CW among Adults 18-34. The three-hour live broadcast of the 31st annual “Premio Lo Nuestro” attracted 2.8 million Total Viewers 2+ and outperformed the entire original line-up on FOX (“Gotham” and “The Orville”) as well as first-run episodes of ABC’s “How To Get Away With Murder,” CBS’ “S.W.A.T.,” NBC’s “Will & Grace” and “Law and Order: SVU” and The CW’s “The Legacies” among both Adults 18-49 (1.3 million) and Adults 18-34 (595,000). Univision was also the top-rated Spanish-language network with double to triple the primetime audience levels of Telemundo on this night among Total Viewers 2+, Adults 18-49 and Adults 18-34.

Broadcast Prime Network Rankers – Week of February 18, 2019 to February 24, 2019

Source: Nielsen, NPM (02/18/2019-02/24/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

Related Articles

Press

TelevisaUnivision noquea a la competencia

Press

Mi secreto estrena líder en su barra de horario

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading