Univision Outperforms FOX, NBC and The CW in Adults 18-49, Bests FOX and The CW Among Total Viewers 2+ with Latin Music Awards Show
Premio Lo Nuestro Makes Univision the Most-Watched Broadcast Station in Los Angeles, New York and Miami During Time Period
MIAMI – FEBRUARY 22, 2019 – Univision’s broadcast of the 31st edition of Premio Lo Nuestro captivated audiences across the country last night, reaching nearly 7 million Total Viewers 2+ who tuned in to all or part of the three-hour telecast. Airing from 8 p.m. to 11 p.m, the award show averaged 2.8 million Total Viewers 2+, 1.3 million Adults 18-49 and 595,000 Adults 18-34, marking Univision’s highest-rated primetime performance in the current 2018/2019 season. Premio Lo Nuestro positioned Univision as the No.1 broadcast network for the entire night, out-performing ABC, CBS, NBC, FOX and The CW among Adults 18-34. Additionally, Univision out-delivered NBC, FOX and The CW among Adults 18-49 as well as FOX and The CW among Total Viewers 2+ on this night.
Latin music’s longest-running award show in the U.S. ranked as the third most-watched program on broadcast television, regardless of language, with more Adult 18-34 viewers than the entire original line-ups on NBC (“The Titan Games,” “Brooklyn Nine-Nine,” “Will & Grace” and “Law and Order: SVU”) and FOX (“Gotham” and “The Orville”) as well as first-run episodes of ABC’s “A Million Little Things” and “How To Get Away With Murder;” CBS’ “Young Sheldon” and “S.W.A.T.” and The CW’s “Legacies.” Premio Lo Nuestro also finished among the top 10 programs with Adults 18-49, out-performing the entire original line-up on FOX and first-run episodes of ABC’s “How To Get Away With Murder,” CBS’ “S.W.A.T.,” NBC’s “Will & Grace” and “Law and Order: SVU” and The CW’s “Legacies.” According to Nielsen Social Ratings, Premio Lo Nuestro garnered nearly 7 million interactions on social, making it the No. 1 most-social program Thursday night.
The 31st edition of Premio Lo Nuestro positioned Univision as the No. 1 Spanish-language network for the entire night, averaging two to three times the audience of Telemundo among Total Viewers 2+ (+172% advantage), Adults 18-49 (+178% advantage) and Adults 18-34 (+222% advantage). The three-hour telecast attracted more Hispanic viewers than the combined audience of the latest editions of the “American Music Awards” and “Billboard Music Awards” among Total Viewers 2+, Adults 18-49 and Adults 18-34.
Univision’s pre-show arrivals coverage “Noche de Estrellas” (Night of Stars), airing from 7 p.m. – 8 p.m., averaged 2.2 million Total Viewers 2+, 925,000 Adults 18-49 and 431,000 Adults 18-34. The program increased its audience in the last half-hour compared to the first half-hour among Total Viewers 2+ (+5%), Adults 18-49 (+10%) and Adults 18-34 (+15%).
Source: Nielsen, NPM Thursday (02/21/2019) 8:00pm-11:00pm, Univision’s “Noche de Estrellas: Premio Lo Nuestro” and “Premio Lo Nuestro” based on NPM Fast National Ratings. English-language broadcast networks and Telemundo based on NPM Fast Affiliate Ratings. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long term visitors included). Live+SD. Based on NPM-H for “American Music Awards” (10/09/2018) and “Billboard Music Awards” (05/20/2018).
LOCAL TELEVISION STATIONS HIGHLIGHTS:
Premio Lo Nuestro made Univision the No. 1 broadcast station during the time period (8:00pm-11:00pm ET/PT) ahead of ABC, CBS, NBC, FOX, CW and TEL among:
- Total Viewers 2+ in Los Angeles, New York and Miami
- Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco and Sacramento
- Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, Chicago and Sacramento
- Adults 25-54 in Los Angeles, New York, Miami, Houston, Dallas and Chicago
Premio Lo Nuestro was the No. 1 broadcast program of the day among:
- Total Viewers 2+ in Miami
- Adults 18-34 in New York, Miami, Houston and Chicago
- Adults 18-49 and Adults 25-54 in Los Angeles, New York, Miami and Houston
In Miami, Premio Lo Nuestro outperformed ABC, CBS, NBC, FOX, and CW combined in the time period, among Adults 18-49 and Adults 18-34.
In Chicago, Premio Lo Nuestro had its highest viewership for the award show since 2013 among Adults 18-49.
Premio Lo Nuestro outperformed NBC and FOX stations combined during the time period (8:00pm-11:00pm ET/PT) among:
- Total Viewers 2+ in Los Angeles, New York, Miami, Houston and Chicago
- Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco and Sacramento
- Adults 18-49 and Adults 25-54 in Los Angeles, New York, Miami, Houston, Dallas and Chicago
Premio Lo Nuestro grew its audience year-over-year among:
- Total Viewers 2+ in Los Angeles, Chicago and Phoenix
- Adults 18-34 in Los Angeles and Phoenix
- Adults 18-49 in New York and Chicago
- Adults 25-54 in New York, Miami, Chicago and Phoenix
Nielsen, NSI, Premio Lo Nuestro on Univision (02/21/19), 8:00 pm- 11:00 pm ET/PT; 7:00 pm- 10:00 pm CT/MT. Premio Lo Nuestro 2018 aired on Univision (02/22/18), 8:00 pm- 11:15 pm ET/PT; 7:00 pm- 10:15 pm CT/MT. Latin American Music Award aired on TEL (10/25/18), 8:00 pm- 11:00 pm ET/PT; 7:00 pm- 10:00 pm CT/MT
