Press Ratings Bulletin

UniMás Outperforms The CW on 2nd Consecutive Sunday Night Across All Key Demos

Feb 12, 2019

UniMás Broadcast Prime Highlights – Week of February 4, 2019 to February 10, 2019

  • For the second consecutive Sunday, UniMás out-delivered The CW for the entire night by double-to-triple digits audience advantages among Total Viewers 2+ (+30% adv.), Adults 18-49 (+164% adv.) and Adults 18-34 (+266% adv.) with a movie line-up that included “Cine De Las Estrellas: The Day After Tomorrow” and “Cine De Las Estrellas: Wrath of The Titans.” The Sunday night movie-lineup also delivered more Total Viewers 2+ (+13% to 657,000), Adults 18-49 (+25% to 366,000) and Adults 18-34 (+50% to 187,000) to the networks’ 7:00 p.m. to 11:30 p.m. time period versus the prior Sunday.
  • UniMás delivered double-digit week-over-week audience growth during primetime among Adults 18-49 (+17% to 196,000) and Adults 18-34 (+35% to 96,000) as well as +6% among Total Viewers 2+ (400,000).
  • All three of UniMás’ weeknight primetime series increased their audience compared to the previous week.
    • At 8 p.m., “Tres Milagros” averaged more Adults 18-49 (+5% to 121,000) and Adults 18-34 (+10% to 54,000) than the prior week.
    • At 9 p.m., “Atrapada” increased its audience week-to-week among Total Viewers 2+ (+9% to 263,000), Adults 18-49 (+14% to 115,000) and Adults 18-34 (+42% to 54,000).
    • At 10 p.m., Season 2 of “Rosario Tijeras” delivered audience gains among Total Viewers 2+ (+8% to 353,000), Adults 18-49 (+15% to 165,000) and Adults 18-34 (+29% to 81,000) versus the previous week.
  • UniMás attracted more Total Viewers 2+ (+16% adv.), Adults 18-49 (+42% adv.) and Adults 18-34 (+60% adv.) than the combined audience of Azteca and Estrella TV during primetime.

Broadcast Prime Network Rankers – Week of February 4, 2019 to February 10, 2019

Source: Nielsen, NPM (02/04/2019-02/10/2019 vs. 01/28/2019-02/03/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

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