UniMás Broadcast Prime Highlights – Week of January 28, 2019 to February 03, 2019
UniMás delivered week-over-week audience growth during primetime among Total Viewers 2+ (+2% to 377,000) and also attracted 166,000 Adults 18-49 and 71,000 Adults 18-34.
On Sunday night, UniMás out-delivered The CW in the 8pm to 10pm time period with double to triple-digit audience advantages among Total Viewers 2+ (+89% adv.), Adults 18-49 (+223% adv.) and Adults 18-34 (+253% adv.) with a line-up that included “Cine De Las Estrellas: Dawn of the Planet of the Apes” and Cine de las Estrellas: The Wolverine.” The Sunday night movie-lineup also delivered more Total Viewers 2+ (+4% to 565,000), Adults 18-49 (+6% to 288,000) and Adults 18-34 (+6% to 125,000) to the networks’ 6pm to 11pm time period versus the prior week.
In its second week, UniMás’ 8pm series, “Tres Milagros” increased its audience among Total Viewers 2+ (+5% to 296,000) versus the prior week.
On Friday night, UniMás’ “La Gran Sorpresa,” delivered double-digit audience growth to the network’s 8pm to 9pm time period among Adults 18-34 (+41% to 45,000) versus the previous week.
UniMás attracted more Total Viewers 2+ (+8% adv.), Adults 18-49 (+20% adv.) and Adults 18-34 (+34% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Broadcast Prime Network Rankers – Week of January 28, 2019 to February 03, 2019
Source: Nielsen, NPM (01/28/2019-02/03/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
