Episode 2 of “Mira Quién Baila All Stars” on Univision Climbs in All Key Demos Versus Premiere, Averages 2 Million Total Viewers 2+
Dance Competition Quicksteps By Telemundo’s Two-Hour Premiere of “La Voz,” Defeats Reality Series By Double-Digit Audience Advantages Among Total Viewers 2+ and Adults 18-49
“Mira Quién Baila All Stars” Finishes as No. 1 Broadcast Program in Los Angeles During Sunday Primetime, Regardless of Language
MIAMI – JANUARY 14, 2019 – “Mira Quién Baila All Stars” is heating up as last night’s episode featured the first elimination of the season. The thrilling two-hour telecast, which aired from 8-10 p.m. and saw contestant Denise Bidot sent home, reached 4.5 million Total Viewers 2+ and delivered more Total Viewers 2+ (+9% to 2.0 million), Adults 18-49 (+16% to 802,000) and Adults 18-34 (+3% to 289,000) than last week’s season premiere. The dance competition also increased its audience in the last hour compared to the first hour among Total Viewers 2+ (+9%), Adults 18-49 (+8%) and Adults 18-34 (+22%).
“Mira Quién Baila All Stars” positioned Univision as the No. 1 Spanish-language network for the entire night with double-digit audience advantages over Telemundo among Total Viewers 2+ (+39% advantage) and Adults 18-49 (+11% advantage). The dance competition out-delivered Telemundo’s two-hour premiere presentation of “La Voz” that aired from 9-11 p.m. by double-digit margins among Total Viewers 2+ (+46% advantage) and Adults 18-49 (+20% advantage). In fact, when facing off head-to-head in the 9 p.m. hour, “Mira Quién Baila All Stars” attracted more Total Viewers 2+ (+60% advantage), Adults 18-49 (+28% advantage) and Adults 18-34 (+8% advantage) in its second hour than the first hour of Telemundo’s “La Voz.”
Along with its No. 1 network ranking on Spanish-language television, “Mira Quién Baila All Stars” made Univision one of the top 5 broadcast networks for the entire night, outperforming The CW among Adults 18-49. The dance competition averaged more young Adult 18 to 34 viewers than first-run episodes of CBS’ “60 Minutes” and “Madam Secretary,” as well as CW’s “24th Annual Critics Choice Awards.” Additionally, Mira Quién Baila All Stars” ranked as the #1 most social series for the entire day.
Source: Nielsen, NPM, Sunday (01/13/2019) 7:00pm-11:00pm. Univision’s primetime line-up consisting of “Aqui y Ahora,” “Mira Quien Baila All Stars” and “Cronicas” and Telemundo’s primetime line-up consisting of “Cine Millonario: Red 2” and “La Voz” based on NPM Fast National Ratings. English-language broadcast networks based on NPM Fast Affiliate Ratings. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long term visitors included). Live+SD. . Nielsen Social Content Ratings (01/13/2019), ranked on interactions, excludes sports.
Univision Network – Local Market Highlights:
“Mira Quién Baila All Stars” (Week 2) was the No. 1 broadcast program in Sunday primetime in Los Angeles among Total Viewers 2+, Adults 18-49, Adults 25-54 and Adults 18-34, regardless of language.
“Mira Quién Baila All Stars” (Week 2) made Univision the No. 1 broadcast station during the time period (8:00pm-10:00pm ET/PT) among:
- Total Viewers 2+, Adults 18-49, Adults 25-54 in Los Angeles and Miami
- Adults 18-34 in Los Angeles and Sacramento
“Mira Quién Baila All Stars” (Week 2) made Univision the No. 2 broadcast station during the time period (8:00pm-10:00pm ET/PT), only behind FOX airing NFL Playoffs (New Orleans Saints vs. Philadelphia Eagles), among:
- Adults 18-49 in New York and Chicago
- Adults 18-34 in Miami
Week 2 of “Mira Quién Baila All Stars” outperformed the debut of “La Voz” on Telemundo among:
- Total Viewers 2+ in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento
- Adults 18-49 and Adults 25-54 in Los Angeles, New York, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento
- Adults 18-34 in Los Angeles, Chicago, Phoenix and Sacramento
Nielsen, NSI, “Mira Quién Baila All Stars” on Univision (01/13/19), 8:00 pm- 10:00 pm ET/PT; 7:00 pm- 9:00 pm CT/MT. La Voz Debut on Telemundo 9:00 pm- 11:00 pm ET/PT; 8:00 pm- 10:00 pm CT/MT. Rankings based on DMA impressions, rounded to the thousand. Sunday primetime: 7:00 pm- 11:00 pm PT (broadcast programs only). Live+SD.
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