Episode 2 of “Mira Quién Baila All Stars” on Univision Climbs in All Key Demos Versus Premiere, Averages 2 Million Total Viewers 2+
Dance Competition Quicksteps By Telemundo’s Two-Hour Premiere of “La Voz,” Defeats Reality Series By Double-Digit Audience Advantages Among Total Viewers 2+ and Adults 18-49
“Mira Quién Baila All Stars” Finishes as No. 1 Broadcast Program in Los Angeles During Sunday Primetime, Regardless of Language
(Top left Denise Bidot, El Dasa, Clarissa Molina, Amara La Negra, Chyno Miranda, Pedro Moreno, Iván Calderón and Sherlyn)
MIAMI – JANUARY 14, 2019 – “Mira Quién Baila All Stars” is heating up as last night’s episode featured the first elimination of the season. The thrilling two-hour telecast, which aired from 8-10 p.m. and saw contestant Denise Bidot sent home, reached 4.5 million Total Viewers 2+ and delivered more Total Viewers 2+ (+9% to 2.0 million), Adults 18-49 (+16% to 802,000) and Adults 18-34 (+3% to 289,000) than last week’s season premiere. The dance competition also increased its audience in the last hour compared to the first hour among Total Viewers 2+ (+9%), Adults 18-49 (+8%) and Adults 18-34 (+22%).
“Mira Quién Baila All Stars” positioned Univision as the No. 1 Spanish-language network for the entire night with double-digit audience advantages over Telemundo among Total Viewers 2+ (+39% advantage) and Adults 18-49 (+11% advantage). The dance competition out-delivered Telemundo’s two-hour premiere presentation of “La Voz” that aired from 9-11 p.m. by double-digit margins among Total Viewers 2+ (+46% advantage) and Adults 18-49 (+20% advantage). In fact, when facing off head-to-head in the 9 p.m. hour, “Mira Quién Baila All Stars” attracted more Total Viewers 2+ (+60% advantage), Adults 18-49 (+28% advantage) and Adults 18-34 (+8% advantage) in its second hour than the first hour of Telemundo’s “La Voz.”
Along with its No. 1 network ranking on Spanish-language television, “Mira Quién Baila All Stars” made Univision one of the top 5 broadcast networks for the entire night, outperforming The CW among Adults 18-49. The dance competition averaged more young Adult 18 to 34 viewers than first-run episodes of CBS’ “60 Minutes” and “Madam Secretary,” as well as CW’s “24th Annual Critics Choice Awards.” Additionally, Mira Quién Baila All Stars” ranked as the #1 most social series for the entire day.
Source: Nielsen, NPM, Sunday (01/13/2019) 7:00pm-11:00pm. Univision’s primetime line-up consisting of “Aqui y Ahora,” “Mira Quien Baila All Stars” and “Cronicas” and Telemundo’s primetime line-up consisting of “Cine Millonario: Red 2” and “La Voz” based on NPM Fast National Ratings. English-language broadcast networks based on NPM Fast Affiliate Ratings. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long term visitors included). Live+SD. . Nielsen Social Content Ratings (01/13/2019), ranked on interactions, excludes sports.
Univision Network – Local Market Highlights:
“Mira Quién Baila All Stars” (Week 2) was the No. 1 broadcast program in Sunday primetime in Los Angeles among Total Viewers 2+, Adults 18-49, Adults 25-54 and Adults 18-34, regardless of language.
“Mira Quién Baila All Stars” (Week 2) made Univision the No. 1 broadcast station during the time period (8:00pm-10:00pm ET/PT) among:
- Total Viewers 2+, Adults 18-49, Adults 25-54 in Los Angeles and Miami
- Adults 18-34 in Los Angeles and Sacramento
“Mira Quién Baila All Stars” (Week 2) made Univision the No. 2 broadcast station during the time period (8:00pm-10:00pm ET/PT), only behind FOX airing NFL Playoffs (New Orleans Saints vs. Philadelphia Eagles), among:
- Adults 18-49 in New York and Chicago
- Adults 18-34 in Miami
Week 2 of “Mira Quién Baila All Stars” outperformed the debut of “La Voz” on Telemundo among:
- Total Viewers 2+ in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento
- Adults 18-49 and Adults 25-54 in Los Angeles, New York, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento
- Adults 18-34 in Los Angeles, Chicago, Phoenix and Sacramento
Nielsen, NSI, “Mira Quién Baila All Stars” on Univision (01/13/19), 8:00 pm- 10:00 pm ET/PT; 7:00 pm- 9:00 pm CT/MT. La Voz Debut on Telemundo 9:00 pm- 11:00 pm ET/PT; 8:00 pm- 10:00 pm CT/MT. Rankings based on DMA impressions, rounded to the thousand. Sunday primetime: 7:00 pm- 11:00 pm PT (broadcast programs only). Live+SD.
CONTACT: Kevin Sornatale (212) 455-5259 ksornatale@univision.net
