Univision’s Two-Hour Debut of “Mira Quién Baila All Stars” Reaches 4.4 Million Total Viewers 2+, Delivers Double-Digit Audience Growth in All Key Demos Versus Season Six Premiere
Program Leads Univision To Top Five Ranking Among Broadcast Networks and Makes Univision Runaway Winner in Spanish-Language Television
MQB All Stars Outperforms ABC and CBS Combined in Time Period Among Adults 18-34 and Adults 18-49 in Los Angeles and Miami
MIAMI – January 7, 2019 – It may be winter, but the dance floor was hot last night during the debut of Univision’s fierce dance competition “Mira Quién Baila All Stars.” The two-hour premiere episode, airing from 8 p.m. – 10 p.m., reached 4.4 million Total Viewers 2+ who tuned in to all or part of the program, and positioned Univision among the top five broadcast networks and No.1 on Spanish-language television with Total Viewers 2+, Adults 18-49 and Adults 18-34.
Hosted by Chiquinquirá Delgado and Javier Poza, and featuring eight super star contestants and world-class judges, “Mira Quién Baila All Stars” averaged 1.9 million Total Viewers 2+, 690,000 Adults 18-49 and 280,000 Adults 18-34. With the competition intensifying, the audience soared in the final hour by double-digits among Total Viewers 2+ (+13%), Adults 18-49 (+21%) and Adults 18-34 (+40%) compared to the first hour.
The All-Star edition attracted more Total Viewers 2+ (+29%), Adults 18-49 (+31%) and Adults 18-34 (+13%) versus the “Mira Quien Baila 6” two-hour premiere that aired during the summer of 2018. The dance competition series also delivered more Adult 18-34 viewers than first-run episodes of CBS’ “60 Minutes” and “Madam Secretary” as well as FOX’s “Rel.” “Mira Quién Baila All Stars” positioned Univision as the No. 1 Spanish-language network, outperforming Telemundo by double to triple-digits among Total Viewers 2+ (+166% advantage), Adults 18-49 (+92% advantage) and Adults 18-34 (+62% advantage) during the two-hour premiere.
Source: Nielsen, NPM, Sunday (01/06/2019) 7:00pm-11:00pm. Univision’s primetime line-up consisting of “Aqui y Ahora,” “Mira Quien Baila All Stars” and “Cronicas” based on NPM Fast National Ratings and English-language broadcast networks and Telemundo based on NPM Fast Affiliate Ratings. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long term visitors included). Live+SD.
Univision Network – Local Market Highlights:
MQB All Stars made Univision the No. 1 broadcast station during the time period (8:00pm-10:00pm ET/PT) in Miami among Adults 18-34.
Coverage of MQB All Stars made Univision the No. 2 broadcast station during the time period (8:00pm-10:00pm ET/PT) only behind NBC’s Golden Globes among:
- Total Viewers 2+ and Adults 25-54 in Los Angeles and Miami
- Adults 18-34 in Los Angeles and New York
- Adults 18-49 in Los Angeles, Miami and Houston
Coverage of the MQB All Stars outperformed ABC and CBS station combined in the time period, among:
- Total Viewers 2+ in Miami
- Adults 18-34 in Los Angeles, Miami and Phoenix
- Adults 18-49 and Adults 25-54 in Los Angeles and Miami
Nielsen, NSI, MQB Premiere on Univision (01/06/19), 8:00 pm- 10:00 pm ET/PT; 7:00 pm- 9:00 pm CT/MT. Rankings based on DMA impressions, rounded to the thousand. Live+SD
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