Press Ratings Bulletin

Univision’s Two-Hour Debut of “Mira Quién Baila All Stars” Reaches 4.4 Million Total Viewers 2+

By Univision PR Team

Jan 7, 2019

Univision’s Two-Hour Debut of “Mira Quién Baila All Stars” Reaches 4.4 Million Total Viewers 2+, Delivers Double-Digit Audience Growth in All Key Demos Versus Season Six Premiere

Program Leads Univision To Top Five Ranking Among Broadcast Networks and Makes Univision Runaway Winner in Spanish-Language Television

MQB All Stars Outperforms ABC and CBS Combined in Time Period Among Adults 18-34 and Adults 18-49 in Los Angeles and Miami

The two-hour premiere reached 4.4 million Total Viewers 2+ who tuned in to all or part of the program

MIAMI – January 7, 2019 – It may be winter, but the dance floor was hot last night during the debut of Univision’s fierce dance competition “Mira Quién Baila All Stars.” The two-hour premiere episode, airing from 8 p.m. – 10 p.m., reached 4.4 million Total Viewers 2+ who tuned in to all or part of the program, and positioned Univision among the top five broadcast networks and No.1 on Spanish-language television with Total Viewers 2+, Adults 18-49 and Adults 18-34.

Hosted by Chiquinquirá Delgado and Javier Poza, and featuring eight super star contestants and world-class judges, “Mira Quién Baila All Stars” averaged 1.9 million Total Viewers 2+, 690,000 Adults 18-49 and 280,000 Adults 18-34. With the competition intensifying, the audience soared in the final hour by double-digits among Total Viewers 2+ (+13%), Adults 18-49 (+21%) and Adults 18-34 (+40%) compared to the first hour.

The All-Star edition attracted more Total Viewers 2+ (+29%), Adults 18-49 (+31%) and Adults 18-34 (+13%) versus the “Mira Quien Baila 6” two-hour premiere that aired during the summer of 2018. The dance competition series also delivered more Adult 18-34 viewers than first-run episodes of CBS’ “60 Minutes” and “Madam Secretary” as well as FOX’s “Rel.” “Mira Quién Baila All Stars” positioned Univision as the No. 1 Spanish-language network, outperforming Telemundo by double to triple-digits among Total Viewers 2+ (+166% advantage), Adults 18-49 (+92% advantage) and Adults 18-34 (+62% advantage) during the two-hour premiere.

Source: Nielsen, NPM, Sunday (01/06/2019) 7:00pm-11:00pm. Univision’s primetime line-up consisting of “Aqui y Ahora,” “Mira Quien Baila All Stars” and “Cronicas” based on NPM Fast National Ratings and English-language broadcast networks and Telemundo based on NPM Fast Affiliate Ratings.  Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long term visitors included). Live+SD.

Univision Network – Local Market Highlights:

MQB All Stars made Univision the No. 1 broadcast station during the time period (8:00pm-10:00pm ET/PT) in Miami among Adults 18-34.

Coverage of MQB All Stars made Univision the No. 2 broadcast station during the time period (8:00pm-10:00pm ET/PT) only behind NBC’s Golden Globes among:

  • Total Viewers 2+ and Adults 25-54 in Los Angeles and Miami
  • Adults 18-34 in Los Angeles and New York
  • Adults 18-49 in Los Angeles, Miami and Houston

Coverage of the MQB All Stars outperformed ABC and CBS station combined in the time period, among:

  • Total Viewers 2+ in Miami
  • Adults 18-34 in Los Angeles, Miami and Phoenix
  • Adults 18-49 and Adults 25-54 in Los Angeles and Miami

Nielsen, NSI, MQB Premiere on Univision (01/06/19), 8:00 pm- 10:00 pm ET/PT; 7:00 pm- 9:00 pm CT/MT.  Rankings based on DMA impressions, rounded to the thousand. Live+SD

CONTACT: Kevin Sornatale (212) 455-5259 ksornatale@univision.net

###

Related Articles

Press

Combate Global and Univision Announce Big Viewership Numbers for Latest Television Event on Sunday, July 2

Press

Cabo líder del prime time en TV abierta

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading