UniMás Broadcast Prime Highlights – Week of December 17, 2018 to December 23, 2018
UniMás delivered an average audience of 237,000 Total Viewers 2+, 109,000 Adults 18-49 and 62,000 Adults 18-34 during primetime last week.
UniMás out-performed The CW on Sunday night with double-digit audience advantages among Adults 18-34 (+37% adv.) with the “Cine de las Estrellas” movie airings of “Night at the Museum” and “The Other Woman.”
UniMás’ airing of “Rosario Tijeras” delivered audience gains among Total Viewers 2+ (+5% to 137,000) and Adults 18-49 (+2% to 63,000) as well as maintained its audience among Adults 18-34 (33,000) compared to the prior week.
Driven by Saturday night’s “Cineplex” movie airings of “Wild Car” and “Secret Life of Walter Mitty,” UniMás increased the 8pm to 11pm time period over the prior Saturday among Total Viewers 2+ (+37% to 403,000), Adults 18-49 (+7% to 146,000) and Adults 18-34 (+2% to 67,000).
UniMás attracted more Adults 18-34 (+38% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Broadcast Prime Network Rankers – Week of December 17, 2018 to December 23, 2018
Source: Nielsen, NPM (12/17/2018-12/23/2018 vs. 12/10/2018-12/16/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
