Press Ratings Bulletin

UniMás Outperforms The CW For The Entire Night on Friday Among Adults 18-49 and Adults 18-34

By Univision PR Team

Dec 11, 2018

With Week-Over-Week Audience Growth, UniMás’ “Reto 4 Elementos: Naturaleza Extrema” Averages Its Highest-Rated Week Among Total Viewers 2+ and Adults 18-34

UniMás Broadcast Prime Highlights – Week of December 3, 2018 to December 9, 2018

UniMás increased its Monday through Friday 8pm to 11pm time period audience versus the prior week among Total Viewers 2+ (+14% to 402,000), Adults 18-49 (+6% to 188,000) and Adults 18-34 (+6% to 84,000).

UniMás out-performed The CW’s entire original primetime line-up on Friday night (“Dynasty” and “Crazy Ex-Girlfriend”) with double-digit audience advantages among Adults 18-34 (+86% adv.) as well as +7% with Adults 18-49.

UniMás’ Adventure Reality Competition Series, “Reto 4 Elementos: Naturaleza Extrema” averaged its highest-rated weekly performance in its current second season with week-to-week audience gains among Total Viewers 2+ (+6% to 500,000) and Adults 18-34 (+2% to 104,000), marking the fourth consecutive week of audience growth among Total Viewers 2+ and the third consecutive week among Adults 18-34.

UniMás delivered week-over-week audience growth during primetime among Total Viewers 2+ (+19% to 402,000), Adults 18-49 (+7% to 180,000) and Adults 18-34 (+11% to 82,000).

UniMás’ encore presentation of “Rosario Tijeras” of Season 1, airing Monday through Friday from 10pm-12am, increased its audience week-to-week among Total Viewers 2+ (+25% to 183,000), Adults 18-49 (+23% to 92,000) and Adults 18-34 (+24% to 41,000).

UniMás increased its Weekend Primetime audience by double digit margins among Total Viewers 2+ (+33% to 402,000), Adults 18-49 (+15% to 165,000) and Adults 18-34 (+23% to 76,000) over prior week.

  • Sunday night’s movie airing of “Cine de Las Estrellas: The Mexican,” airing 8:30pm-11pm, increased the time period over prior Sunday performance among Total Viewers 2+ (+61% to 505,000), Adults 18-49 (+33% to 213,000) and Adults 18-34 (62% to 105,000).

UniMás attracted more Adults 18-49 (+25% adv.) and Adults 18-34 (+39% adv.) than the combined audience of Azteca and Estrella TV during primetime.

Broadcast Prime Network Rankers – Week of December 3, 2018 to December 9, 2018

Source: Nielsen, NPM (12/03/2018-12/09/2018 vs. 11/26/2018-12/02/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

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