Press Ratings Bulletin

UniMás Outperforms The CW for the Entire Night on Thursday By Double-Digit Margins Among Adults 18-49

By Univision PR Team

Nov 28, 2018

UniMás Outperforms The CW for the Entire Night on Thursday By Double-Digit Margins Among Adults 18-49 and Adults 18-34

UniMás Delivers Week-Over-Week Audience Growth During Primetime For the Fourth Straight Week Across All Key Demos

UniMás Broadcast Prime Highlights – Week of November 19, 2018 to November 25, 2018

For the fourth consecutive week, UniMás delivered week-over-week audience growth during primetime among Total Viewers 2+ (+12% to 451,000), Adults 18-49 (+9% to 204,000) and Adults 18-34 (+25% to 91,000).

For the second consecutive week, UniMás increased its Monday through Friday 8pm to 11pm time period audience by double digit margins versus prior week among Total Viewers 2+ (+27% to 485,000), Adults 18-49 (+27% to 229,000) and Adults 18-34 (+40% to 101,000).

UniMás out-performed The CW on Thursday night with double-digit audience advantages among Adults 18-49 (+20% adv.) and Adults 18-34 (+76% adv.). Airing the Thanksgiving movie special, “The Nanny Diaries,” from 9pm-11pm, the network increased its Adult 18-34 audience by +24% (134,000) versus last year’s movie special.

For the second consecutive week, UniMás’ Adventure Reality Competition Series, “Reto 4 Elementos: Naturaleza Extrema” delivered audience gains among Total Viewers 2+ (+30% to 422,000) and Adults 18-49 (+24% to 184,000) and also increased the audience among Adults 18-34 (+37% to 70,000) compared to the prior week.

On Saturday night, UniMás delivered week-to-week audience growth among Total Viewers 2+ (+54% to 289,000), Adults 18-49 (+54% to 131,000) and Adults 18-34 (+170% to 73,000).

  • Sitcom “Segun Bibi” increased its audience among Total Viewers 2+ (+8% to 222,000), Adults 18-49 (+1% to 98,000) and Adults 18-34 (+76% to 58,000) versus the prior week.
  • Saturday night’s movie airing of “Killers” delivered week-to-week audience growth among Total Viewers 2+ (+79% to 322,000), Adults 18-49 (+86% to 147,000) and Adults 18-34 (224% to 81,000).

UniMás attracted more Total Viewers 2+ (+9% adv.), Adults 18-49 (+37% adv.) and Adults 18-34 (+49% adv.) than the combined audience of Azteca and Estrella TV during primetime.

Broadcast Prime Network Rankers – Week of November 19, 2018 to November 25, 2018

Source: Nielsen, NPM (11/19/2018-11/25/2018 vs. 11/12/2018-11/18/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

Related Articles

Press

TelevisaUnivision noquea a la competencia

Press

Mi secreto estrena líder en su barra de horario

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading