Press Ratings Bulletin

“Sábado Futbolero” on Univision Outkicks CBS, NBC and FOX on Saturday Night with Young Adults 18-34

By Univision PR Team

Nov 28, 2018

“Nuestra Belleza Latina” Delivers Highest-Rated Telecast in Current Season Among

Adults 18-49 and Total Viewers 2+ During Semi-Final Episode

Univision Broadcast Prime Highlights – Week of November 19, 2018 to November 25, 2018

Univision finished ahead of The CW during primetime for the ninth consecutive week with 1.2 million Total Viewers 2+, 512,000 Adults 18-49 and 222,000 Adults 18-34.

For the fourth consecutive week, Univision ranked as the No. 1 Spanish-language in primetime, outperforming Telemundo by +8% among Total Viewers 2+.

Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on four out of seven nights last week among Adults 18-34.

With live coverage of “Sábado Futbolero,” Univision captured the No. 3 broadcast network ranking, out-delivering CBS, NBC and FOX on Saturday night among Adults 18-34. The back-to-back soccer matches, America vs. Veracruz and Guadalajara (Chivas) vs. Tigres UANL, delivered an average audience of 875,000 Total Viewers 2+, 461,000 Adults 18-49 and 216,000 Adults 18-34 and outperformed FOX’s “College Football” featuring the game between Oklahoma State and Texas Christian University on this night among Adults 18-49 (+4% adv.) and Adults 18-34 (+27% adv.). Both games were among the top-rated programs on all of broadcast television on Saturday night with the young Adult 18-34 viewers, ranking at No. 4 “Guadalajara (Chivas) vs. Tigres UANL” (225,000) and No. 8 “America vs. Veracruz” (206,000).

For the third consecutive Sunday, Univision finished as the No. 1 Spanish-language network for the entire night with double-digit audience advantages over Telemundo among Total Viewers 2+ (+90% adv.), Adults 18-49 (+49% adv.) and Adults 18-34 (+37% adv.).

  • “Aquí y Ahora” attracted 1.2 million Total Viewers 2+, 502,000 Adults 18-49 and 176,000 Adults 18-34. With year-over-year audience growth of +8%, the news magazine outperformed the first hour of Telemundo’s movie presentation of “The Avengers” from 7pm to 8pm by +22% in the key 18 to 49 demographic.
  • The two-hour airing of “Nuestra Belleza Latina” delivered its highest-rated performance in its current eleventh installment with week-to-week audience gains among Total Viewers 2+ (+20% to 1.9 million) and Adults 18-49 (+12% to 780,000) as well as second-highest among Adults 18-34 (+21% to 333,000). The talent competition series drove Univision to a first-place finish on Spanish-language television during the Sunday 8pm to 10pm time slot in the last three weeks, surpassing Telemundo by double-to-triple digit margins among Total Viewers 2+ (+124% adv.), Adults 18-49 (+54% adv.) and Adults 18-34 (+40% adv.). “Nuestra Belleza Latina” also outperformed CW’s entire original primetime-up (“Supergirl” and “Charmed”) among both Adults 18-49 and Adults 18-34 while also attracted more Adult 18-34 viewers than first-run episodes of ABC’s “America’s Funniest Home Videos,” “Dancing With The Stars: Junior” and “Shark Tank” and CBS’ “NCIS: Los Angeles” and “Madam Secretary.”
  • “Crónicas” averaged 1.2 million Total Viewers 2+, 780,000 Adults 18-34 and 333,000 Adults 18-34, positioning Univision as the No. 2 broadcast network, ahead of ABC, CBS and Telemundo in the Sunday 10pm hour for the second consecutive week with the young 18 to 34 demographic. The news program has also delivered more Total Viewers 2+ (+54% adv.) and Adults 18-49 (+71% adv.) than Telemundo’s “Don Francisco Te Invita” in the last eight weeks as well as in the last six weeks among Adults 18-34 (+94% adv.).

Averaging over half-a-million Adult 18-49 viewers, Univision’s “Jesus” (505,000) and “Amar A Muerte” (554,000) positioned it as the No. 1 Spanish-language network with double-digit audience advantages of +22% and +13% over Telemundo in the respective weeknight 8pm and 10pm hours. “Jesus” (198,000) and “Amar A Muerte” (263,000) also drew in more young Adult 18-34 viewers than first-run episodes of CBS’ “Madam Secretary” and CW’s “Arrow,” “Black Lightning,” “Charmed,” “DCs Legends of Tomorrow” and “Supergirl.”

Broadcast Prime Network Rankers – Week of November 19, 2018 to November 25, 2018

Source: Nielsen, NPM (11/19/2018-11/25/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

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