Univision’s Epic Historical Drama “Jesús” Reaches 3.5 Million Total Viewers 2+ During Premiere, Besting CBS Among Adults 18-34
Univision Crowned No. 1 Spanish-Language Network With Double-Digit Audience Advantages Over Telemundo Among Total Viewers 2+, Adults 18-49 And Adults 18-34
Broadcast Network Finishes No. 1 in Los Angeles and Miami Market Among Adults 18-49 in 8 p.m. Hour
NEW YORK, NOVEMBER 6, 2018 ─ Univision’s widely anticipated premiere of “Jesús,” starring Dudu Azevedo (“La Tierra Prometida,” “Moises y Los Diez Mandamientos), reached 3.5 million Total Viewers 2+, who tuned-in to all or part of the one-hour airing on Monday night. The epic series averaged 1.9 million Total Viewers 2+, 753,000 Adults 18-49 and 315,000 Adults 18-34, placing Univision among the top-rated broadcast networks in the 8 p.m. hour and for the entire night, out-delivering CBS and The CW among Adults 18-34. “Jesús” also positioned Univision as the No. 1 Spanish-language network with double-digit audience advantages over Telemundo’s “La Sultana” among Total Viewers 2+ (+79% advantage), Adults 18-49 (+85% advantage) and Adults 18-34 (+86% advantage).
Univision’s latest addition to the epic historical genre, “Jesús” averaged more Adult 18-34 viewers than the entire original line-up on CBS (“The Neighborhood,” “Happy Together,” “Magnum P.I.” and “Bull”) as well as more Adult 18-34 and Adult 18-49 viewers than CW’s entire original line-up consisting of “Arrow” and “DCs Legends of Tomorrow.” “Jesús” outperformed Telemundo’s entire primetime lineup (“La Sultana,” “Falsa Identidad” and “Señora Acero V”) among Total Viewers 2+, Adults 18-49 and Adults 18-34. In fact, Univision’s primetime programming from 8-11 p.m. combined also out-delivered Telemundo among Total Viewers 2+ (+34% advantage), Adults 18-49 (+30% advantage) and Adults 18-34 (+23% advantage).
On the local level, Univision was the No. 1 broadcast station in Los Angeles and Miami among Adults 18-49 for the time period, while “Jesús” led the broadcast network to a second-place finish in the demo in New York, Houston and Dallas. “Jesús” was also the No. 2 most-watched broadcast program with Total Viewers 2+ in Miami during the 8 p.m. window.
The primetime epic series follows the recent success of Univision’s supernatural thriller “Amar a Muerte,” which debuted Monday, October 29 at 10 p.m. The smash hit series, featuring actress Angelique Boyer, has averaged 1.4 million Total Viewers 2+, 594,000 Adults 18-49 and 256,000 Adults 18-34 over the first six-episode run, positioning Univision as the preferred destination on Spanish-Language television during the 10 p.m. weeknight hour.
“Jesús,” produced by Brazil’s Record TV, begins before the birth of Jesus of Nazareth. After receiving the announcement that the son of God is on the way, Maria gives birth to the chosen one and, together with her husband Joseph, try to raise their child with values and good principles. The prophecy of the chosen one troubles King Herod, who goes on to persecute the family, forcing Maria and Joseph to raise Jesus as an ordinary young man. Over the years, however, Jesus understands his true role in the world and travels through villages carrying the teachings of peace and equality together with his twelve apostles.
Source: Nielsen, NPM (11/05/2018) Mon 8:00pm-11:00pm. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short-term and long-term visitors included). Nielsen, NSI, Live +SD Overnights. Monday 11/5/18, Total Viewers 2+, Adults 18-49 Jesús debuted on Univision stations 8:00 pm-9:00 pm PT/ET, 7:00 pm-8:00pm CT/MT. Rankings based on DMA impressions, rounded to the thousand. Amar A Muerte” based on (10/29/2018-11/05/2018) Mon-Fri 10:00pm-11:00pm. Live+SD.