UniMás Outperforms Telemundo By Double-Digit Margins Across All Key Demos with Tuesday Night’s Fútbol Broadcast of Mexico-Chile from 10pm to 12am
UniMás Broadcast Prime Highlights – Week of October 15, 2018 to October 21, 2018
UniMás increased its primetime audience by double-digits among Total Viewers 2+ (+31% to 450,000), Adults 18-49 (+36% to 214,000) and Adults 18-34 (+35% to 92,000) versus the prior week.
On Tuesday night, UniMás outperformed Telemundo during the 10pm to 12am time slot by double-digit margins among Total Viewers 2+ (+33% adv.), Adults 18-49 (+37% adv.) and Adults 18-34 (+37% adv.). The friendly match between Mexico and Chile also increased the network’s time-period week-to-week by triple digit margins among Total Viewers 2+ (+590% to 1.4 million), Adults 18-49 (+632% to 747,000) and Adults 18-34 (+578% to 346,000).
The friendly match, USA vs Peru, airing on Tuesday night from 7pm to 10pm on UniMás, attracted more Total Viewers 2+ (+109% to 734,000), Adults 18-49 (+85% to 358,000) and Adults 18-34 (+104% 171,000) to the time-period versus the prior week.
Saturday night’s movie lineup, “Cineplex Sat: Spare Parts,” and “Cineplex Sat 1: Cantinflas” increased UniMás’ audience week-to-week by double digits among Adults 18-49 (+35% to 134,000) and Adults 18-34 (+31% to 46,000).
UniMás’ airing of the movie “Cine De Las Estrellas Sun 2: Training Day” increased its audience among Total Viewers 2+ (+7% to 488,000), Adults 18-49 (+8% to 228,000) and Adults 18-34 (+7% to 107,000) compared to the previous Sunday.
UniMás attracted more Total Viewers 2+ (+13% adv.), Adults 18-49 (+39% adv.) and Adults 18-34 (+39% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Broadcast Prime Network Rankers – Week of October 15, 2018 to October 21, 2018
Source: Nielsen, NPM (10/15/2018-10/21/2018 vs. 10/08/2018-10/14/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
