Press Ratings Bulletin

Univision’s Fútbol Doubleheader Delivers Strong Performance in Primetime

By Univision PR Team

Oct 15, 2018

Matches Featuring the U.S. and Mexican Men’s National Teams Outperform ESPN’s Broadcast of Texas Tech-TCU Head-to-Head

Mexico-Costa Rica Outkicks Texas Tech-TCU by 49% in Total Viewers 2+

NEW YORK – OCTOBER 15, 2018 – Univision’s Thursday night soccer doubleheader, featuring both the U.S. and Mexican men’s national teams, scored with fútbol fans, delivering impressive audience numbers, led by Mexico-Costa Rica. The evening’s first match, beginning at 7:30 p.m., featured the United States Men’s National Team facing off against Colombia. The two-hour broadcast simulcast on Univision and Univision Deportes Network (UDN) averaged 1.3 million Total Viewers 2+, peaking at 1.9 million Total Viewers 2+ in the 9:30 p.m. quarter hour. The telecast, which aired in direct competition with ESPN’s broadcast of Texas Tech-TCU, outperformed the Big 12 matchup by 4% in Total Viewers 2+ (1.2 million). For the year, the match against Colombia was the third most-watched performance for USMNT on Univision, up 49% with Total Viewers 2+ and 37% with Adults 18-49 audiences compared to previous seven-match average.

The second match, airing exclusively on Univision, was headlined by the Mexican National Team. Beginning immediately following the conclusion of USMNT-Colombia, the game averaged 1.8 million Total Viewers 2+, beating ESPN’s Texas Tech-TCU in Total Viewers 2+ by 49% during its two-hour telecast. The MNT-Costa Rica telecast peaked during the 11:00 p.m. quarter hour with 2.1 million viewers. The tilt averaged 968,000 Adults 18-49.

The USMNT is next in action Tuesday, October 16 versus Peru at 8:00 p.m. on UniMás, with the MNT following at 9:45 p.m. against Chile.

Source: Nielsen, NPM, L+SD data.

Visit corporate.univision.com/newco for more information on UCI and follow @UCIPRTeam on Twitter and Instagram.

CONTACT:   Alex Silverman, 646.560.4979, asilverman@univision.net

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