Press Ratings Bulletin

“Sábado Futbolero” Drives Univision To Victory Over CBS, NBC and FOX on Saturday Night with Young Adults 18-34

By Univision PR Team

Oct 9, 2018

Univision Broadcast Prime Highlights – Week of October 1, 2018 to October 7, 2018

Driven by “Sábado Futbolero,” Univision’s weekly primetime presentation of live Liga MX matches, the network captured the No. 3 broadcast network ranking, ahead of CBS, NBC and FOX on Saturday night among Adults 18-34. The back-to-back soccer matches – Tigres UANL vs. América and Guadalajara (Chivas) vs. Pumas UNAM – delivered an average audience of 1.0 million Total Viewers 2+, 530,000 Adults 18-49 and 216,000 Adults 18-34. The doubleheader also doubled the network’s audience levels during the 8pm to 12am time slot from the previous Saturday. Both games were among the top-rated programs on broadcast television on Saturday night with Adults 18-34, with Chivas-Pumas coming in at No. 5 and Tigres-América finishing at No. 6. The matches also drove Univision to a first-place finish on Spanish-language television for the entire night, besting Telemundo by +15% among Adults 18-49 and Total Viewers 2+.

For the entire week, Univision finished ahead of The CW in primetime with 1.3 million Total Viewers 2+, 533,000 Adults 18-49 and 216,000 Adults 18-34.

Univision ranked as the No. 1 Spanish-language network during primetime for the sixth consecutive week with double-digit audience advantage of +11% over Telemundo among Total Viewers 2+.

Univision’s “El Rico y Lázaro” averaged 1.7 million Total Viewers 2+ and 630,000 Adults 18-49, positioning it as the No. 1 Spanish-language network during the weeknight 8pm hour with audience advantages of +35% and +13% over Telemundo across these two demographics, respectively. The epic series also delivered more Adult 18-34 (245,000) viewers than first-run episodes of ABC’s “Child Support” and “Speechless;” CBS’ “MacGyver,” “Madam Secretary,” “NCIS: Los Angeles” and “S.W.A.T.;” as well as CW’s “Burden of Truth,” “Masters of Illusion,” “Penn & Teller: Fool Us,” “The Outpost” and “Whose Line Is It Anyway.”

Sunday night’s two-hour airing of “Nuestra Belleza Latina” attracted 1.5 million Total Viewers 2+, 580,000 Adults 18-49 and 257,000 Adults 18-34 and made Univision the No. 1 Spanish-language network with double-digit audience advantages over Telemundo during the 8pm to 10pm time slot and for the entire night. The talent reality competition series also averaged more Total Viewers 2+ (+46% adv.), Adults 18-49 (+24% adv.) and Adults 18-34 (+29% adv.) than Telemundo’s three-hour airing of “Exatlón Estados Unidos.”

Head-to-head in the Sunday 10pm hour, Univision’s “Crónicas” outperformed Telemundo’s “Don Francisco Te Invita” by +8% among Total Viewers 2+ (1.1 million) and +7% among Adults 18-49 (444,000) as well as drew in +11% more Adults 18-34 (177,000) than the fifth season premiere telecast of CBS’ “Madam Secretary.”

Broadcast Prime Network Rankers – Week of October 1, 2018 to October 7, 2018

Source: Nielsen, NPM (10/01/2018-10/07/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

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