Press Ratings Bulletin

Univision Dances to Second Straight Week-Over-Week Primetime Audience Growth Among Total Viewers

Sep 18, 2018

Univision Dances to Second Straight Week-Over-Week Primetime Audience Growth Among Total Viewers 2+, Adults 18-49 and Adults 18-34 with Live Soccer and “Mira Quién Baila” Season Finale

Univision Finishes as No. 1 Spanish-Language Network for Third Straight Week – with 5% Advantage over Telemundo Among Total Viewers 2+ – and Has Fifth Consecutive Week of Growth Among Total Viewers 2+, Adults 18-49 and Adults 18-34 in Monday-Friday Primetime

Univision Broadcast Prime Highlights – Week of September 10, 2018 to September 16, 2018

Univision finished ahead of CW in primetime for the entire week with week-to-week audience gains among Total Viewers 2+ (+5% to 1.4 million), Adults 18-49 (+9% to 580,000) and Adults 18-34 (+11% to 247,000), marking the second consecutive week of audience growth.

For the third consecutive week, Univision ranked as the No. 1 Spanish-language network during primetime, out-delivering Telemundo by +5% among Total Viewers 2+.

Univision outperformed one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights last week among Adults 18-34.

On Sunday night, Univision’s two-hour finale of the sixth installment of “Mira Quién Baila” averaged 1.5 million Total Viewers 2+ with week-to-week audience gains among Adults 18-49 (+7% to 537,000) and Adults 18-34 (+21% to 243,000). The reality dance competition series consistently increased its audience throughout its two-hour broadcast with double-digit audience growth in the last half-hour compared to the first half-hour among both Adults 18-49 (+20%) and Total Viewers 2+ (+24%) as well as drove Univision to a first-place finish on Spanish-language television, besting Telemundo by double-digit margins during the 8pm to 10pm time slot (+13% adv.) and for the entire night on Sunday (+16% adv.) among Total Viewers 2+.

Univision has consistently increased its weeknight primetime audience in the last five weeks with audience growth from the prior week of +9% among Total Viewers 2+ (1.5 million), +12% among Adults 18-49 (643,000) and +11% among Adults 18-34 (+9% to 269,000).

  • “El Rico y Lázaro” averaged 1.7 million Total Viewers 2+, 606,000 Adults 18-49 and 244,000 Adults 18-34 and positioned Univision as the No. 1 Spanish-language network during the weeknight 8pm hour for the 47th consecutive week with double-digit audience advantages of +34% over Telemundo among Total Viewers 2+.
  • In its premiere week, the second season of “Mi Marido Tiene Mas Familia” attracted 1.4 million Total Viewers 2+, 591,000 Adults 18-49 and 249,000 Adults 18-34. The dramedy also delivered more Adult 18-34 viewers than first-run episodes of such English-language dramas as ABC’s “Take Two;” CBS’ “Elementary” and “Salvation” as well as CW’s “Burden of Truth” and “The Outpost.”
  • “La Piloto II” increased its audience week-to-week among Total Viewers 2+ (+4% to 1.0 million), Adults 18-49 (+6% to 446,000) and Adults 18-34 (+8% to 186,000), making Univision one of the top 5 broadcast networks during the Monday through Friday 10pm hour, surpassing ABC (+19% adv.) and CBS (+21% adv.) by double-digit margins with the young 18 to 34 demographic.

On Monday night, Univision outperformed CBS and the CW during the 9pm hour among both Adults 18-49 and Adults 18-34 with the finale of “La Bella y Las Bestias,” which delivered over half-a-million Adults 18-49 (718,000) and 1.7 million Total Viewers 2+. The series was also the sixth most-watched program on all of broadcast television with more Adult 18-34 (281,000) viewers than first-run episodes of CBS’ “Salvation” and “Elementary.”

With its live coverage of the Liga MX soccer match between Club América and Monarcas Morelia, Univision captured the No. 1 Spanish-language network ranking on Saturday night with double-digit audience advantages over Telemundo among Total Viewers 2+ (+27% adv.), Adults 18-49 (+53% adv.) and Adults 18-34 (+67% adv.). The sports event drew in more Total Viewers 2+ (+27% to 734,000), Adults 18-49 (+48% to 402,000) and Adults 18-34 (+97% to 191,000) to the network’s 8pm to 10pm time slot from the comparable Saturday last year.

Univision’s Sunday night news programs, “Aquí y Ahora” and “Crónicas” delivered audience gains of +15% (440,000) and +3% (535,000), respectively among Adults 18-49 compared to the prior Sunday. “Crónicas” also averaged more Total Viewers 2+ (+20% adv.), Adults 18-49 (+36% adv.) and Adults 18-34 (+2% adv.) than Telemundo’s “Don Francisco Te Invita” head-to-head during the Sunday 10pm hour for the fifth consecutive week.

Broadcast Prime Network Rankers – Week of September 10, 2018 to September 16, 2018

Source: Nielsen, NPM (09/10/2018-09/16/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

Related Articles

Press

TelevisaUnivision Scores Record Viewership with Liga MX and UEFA Champions League Leading the Charge This Spring

Press

Minas de pasión lidera audiencia de barra vespertina

SIGN ME UP FOR
By clicking submit you agree to our Privacy Policy and Terms of service.

Loading