UniMás Continues to Out-Deliver Combined Audience of Azteca and Estrella TV During Primetime Among Adults 18-49 and Adults 18-34
UniMás Broadcast Prime Highlights – Week of September 10, 2018 to September 16, 2018
As the youngest broadcast network in primetime, UniMás averaged 305,000 Total Viewers 2+, 152,000 Adults 18-49 and 65,000 Adults 18-34 last week.
UniMás’ Adventure Reality Competition Series, “Reto 4 Elementos: Naturaleza Extrema” delivered an average audience of 337,000 among Total Viewers 2+, 166,000 Adults 18-49 and 68,000 Adults 18-34 this past week.
UniMás’ Saturday night airing of the Liga MX match, Necaxa vs. Cruz Azul, from 10pm to 12am, increased the time period audience among Adults 18-49 (+7% to 165,000) and Adults 18-34 (+28% to 69,000) compared to the previous Saturday.
UniMás attracted more Adults 18-49 (+12% adv.) and Adults 18-34 (+2% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Broadcast Prime Network Rankers – Week of September 10, 2018 to September 16, 2018
Source: Nielsen, NPM (09/10/2018-09/16/2018 vs. 09/03/2018-09/09/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
