UniMás Delivers Double-Digit Audience Growth with Season Two Premiere of “Reto 4 Elementos: Naturaleza Extrema”
UniMás Broadcast Prime Highlights – Week of August 13, 2018 to August 19, 2018
UniMás delivered double-digit week-to-week audience growth during primetime among Total Viewers 2+ (+11% to 282,000), Adults 18-49 (+5% to 132,000), and Adults 18-34 (+4% to 57,000).
UniMás increased its audience in weeknight primetime among Total Viewers 2+ (+23%), Adults 18-49 (+20%), and Adults 18-34 (+37%) compared to the previous week.
On Tuesday night, the Season Two premiere of the adventure reality competition series, “Reto 4 Elementos: Naturaleza Extrema” grew UniMás’ 7:00pm to 9:30pm time-period by double-digit margins among Total Viewers (+72% to 323,000), Adults 18-49 (+54% to 145,000), and Adults 18-34 (+29% to 44,000) versus the previous Tuesday.
Friday night’s coverage of the “Liga MX” showdown between Veracruz and Guadalajara (Chivas) increased UniMás’ 8pm to 10pm time-period by double-digit margins among Total Viewers 2+ (+29%), Adults 18-49 (+14%), and Adults 18-34 (+12%) versus the prior Friday.
UniMás’ 9pm series, “La Jefa del Campeón,” delivered week-to-week audience growth among Total Viewers 2+ (+7%), Adults 18-49 (+13%), and Adults 18-34 (+38%).
With Saturday’s night’s movie line-up that included “Cine Cantinflas: El Señor Doctor” and “Cineplex: Addicted,” UniMás out-delivered Telemundo for the entire night by +5% among Total Viewers 2+. UniMás also increased its Saturday 7pm-11:30pm time-period by double-digit margins versus previous week among Adults 18-49 (+32%) and Total Viewers 2+ (+51%) as well as versus comparable night in 2017 among Total Viewers 2+ (+23%).
UniMás attracted more Total Viewers 2+ (+1% adv.), Adults 18-49 (+23% adv.) and Adults 18-34 (+34% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Broadcast Prime Network Rankers – Week of August 13, 2018 to August 19, 2018
Source: Nielsen, NPM (08/13/2018-08/19/2018 vs. 08/06/2018-08/12/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
