Press Ratings Bulletin

UniMás Delivers Double-Digit Audience Growth with Season Two Premiere of “Reto 4 Elementos: Naturaleza Extrema”

By Univision PR Team

Aug 21, 2018

UniMás Delivers Double-Digit Audience Growth with Season Two Premiere of “Reto 4 Elementos: Naturaleza Extrema”

UniMás Broadcast Prime Highlights – Week of August 13, 2018 to August 19, 2018

UniMás delivered double-digit week-to-week audience growth during primetime among Total Viewers 2+ (+11% to 282,000), Adults 18-49 (+5% to 132,000), and Adults 18-34 (+4% to 57,000).

UniMás increased its audience in weeknight primetime among Total Viewers 2+ (+23%), Adults 18-49 (+20%), and Adults 18-34 (+37%) compared to the previous week.

On Tuesday night, the Season Two premiere of the adventure reality competition series, “Reto 4 Elementos: Naturaleza Extrema” grew UniMás’ 7:00pm to 9:30pm time-period by double-digit margins among Total Viewers (+72% to 323,000), Adults 18-49 (+54% to 145,000), and Adults 18-34 (+29% to 44,000) versus the previous Tuesday.

Friday night’s coverage of the “Liga MX” showdown between Veracruz and Guadalajara (Chivas) increased UniMás’ 8pm to 10pm time-period by double-digit margins among Total Viewers 2+ (+29%), Adults 18-49 (+14%), and Adults 18-34 (+12%) versus the prior Friday.

UniMás’ 9pm series, “La Jefa del Campeón,” delivered week-to-week audience growth among Total Viewers 2+ (+7%), Adults 18-49 (+13%), and Adults 18-34 (+38%).

With Saturday’s night’s movie line-up that included “Cine Cantinflas: El Señor Doctor” and “Cineplex: Addicted,” UniMás out-delivered Telemundo for the entire night by +5% among Total Viewers 2+. UniMás also increased its Saturday 7pm-11:30pm time-period by double-digit margins versus previous week among Adults 18-49 (+32%) and Total Viewers 2+ (+51%) as well as versus comparable night in 2017 among Total Viewers 2+ (+23%).

UniMás attracted more Total Viewers 2+ (+1% adv.), Adults 18-49 (+23% adv.) and Adults 18-34 (+34% adv.) than the combined audience of Azteca and Estrella TV during primetime.

Broadcast Prime Network Rankers – Week of August 13, 2018 to August 19, 2018

Source: Nielsen, NPM (08/13/2018-08/19/2018 vs. 08/06/2018-08/12/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

Related Articles

Press

TelevisaUnivision: la favorita de la afición mexicana para seguir a la Selección en el Mundial de Qatar

Press

TelevisaUnivision golea a la competencia en los partidos del Mundial transmitidos ayer

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading