UniMás Broadcast Prime Highlights – Week of July 30, 2018 to August 5, 2018
UniMás delivered double-digit week-to-week audience growth during primetime among Total Viewers 2+ (+11% to 345,000), Adults 18-49 (+10% to 175,000), and Adults 18-34 (+12% to 76,000).
Wednesday night’s airing of “2018 MLS All-Star” game between MLS’ top stars and Juventus F.C. increased UniMás 7:45pm to 10:00pm time period by double to triple-digit margins among Total Viewers 2+ (+64%), Adults 18-49 (+107%), and Adults 18-34 (+141%) versus the prior Wednesday.
Thanks to the live coverage of Friday night’s “Liga MX” soccer match between Atlas and UNAM, UniMás reported double-to-triple-digit audience growth to the 10:00pm to 12:00am time slot among Total Viewers 2+ (+271%), Adults 18-49 (+329%), and Adults 18-34 (+363%) compared to the previous Friday.
Saturday night’s movie lineup, airing from 7:00pm-11:30pm, “Cine Cantinflas Sat: Por Mis Pistolas,” and “Cineplex Sat: Machine Gun Preacher” increased UniMás’ audience week-to-week among Total Viewers + (+7%).
UniMás’ entire primetime line-up, “Cine de las Estrellas Sun: Rio” and “Cine de las Estrellas Sun 2: Spider-Man 2” attracted more Total Viewers 2+ (+6%), Adults 18-49 (+12%), and Adults 18-34 (+26%) to the network’s 6:30pm to 11:00pm time period than the previous Sunday.
UniMás delivered double-digit audience advantages than the combined audience of Azteca and Estrella TV during primetime among Total Viewers 2+ (+13% adv.), Adults 18-49 (+66% adv.) and Adults 18-34 (+86% adv.).
Broadcast Prime Network Rankers – Week of July 30, 2018 to August 5, 2018
Source: Nielsen, NPM (07/30/2018-08/05/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
