Press Ratings Bulletin

Live Soccer Drives Univision to Victory Over ABC, CBS, NBC, FOX and Telemundo on Saturday Night

By Univision PR Team

Aug 7, 2018

Live Soccer Drives Univision to Victory Over ABC, CBS, NBC, FOX and Telemundo on Saturday Night Among Both Adults 18-49 and Adults 18-34

Univision Broadcast Prime Highlights – Week of July 30, 2018 to August 5, 2018

Univision outdelivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights last week among Adults 18-34.

Last week, Univision finished ahead of CW in primetime with 1.1 million Total Viewers 2+, 461,000 Adults 18-49 and 193,000 Adults 18-34.

Univision’s “El Rico y Lázaro” averaged 1.5 million Total Viewers 2+, 565,000 Adults 18-49 and 238,000 Adults 18-34 while also positioned it as the No. 1 Spanish-language network in the weeknight 8pm hour, outperforming Telemundo among Total Viewers 2+ (+42% adv.), Adults 18-49 (+7% adv.) and Adults 18-34 (+3% adv.).

Univision’s “La Bella y Las Bestias” increased its audience from the prior week among Total Viewers 2+ (+3% to 1.2 million), Adults 18-49 (+7% to 487,000) and Adults 18-34 (+4% to 192,000). The series also drew in more Adult 18-34 viewers than first-run episodes of such English-language dramas as ABC’s “Quantico” and “Take Two;” CBS’ “Elementary” and “Salvation;” NBC’s “Reverie” and CW’s “Burden of Proof,” “The Hundred” and “The Outpost.”

Airing weeknights at 10pm, “La Piloto Season 2” attracted 964,000 Total Viewers 2+, 413,000 Adults 18-49 and 171,000 Adults 18-34, making Univision one of the top 5 broadcast networks during the Monday through Friday 10pm hour, out-delivering CBS with the young 18 to 34 demographic.

On Saturday night, Univision finished ahead of ABC, CBS, NBC, FOX and Telemundo for the entire night among both Adults 18-49 and Adults 18-34 with its live coverage of “Liga MX.” The back-to-back soccer matches of Pachuca versus America and Cruz Azul versus Tigres UANL, delivered an average audience of 705,000 Total Viewers 2+, 395,000 Adults 18-49 and 172,000 Adults 18-34 while also outperformed FOX’s “Premier Boxing Champions,” featuring the fight between Berto and Alexander on this night by double-digit margins among Adults 18-49 (+35% adv.) and Adults 18-34 (+67 adv.). Both games were also among the top-rated programs on all of broadcast television on Saturday night with the young Adult 18-34 viewers, ranking No. 4 “Pachuca versus America” (173,000) and No. 5 “Cruz Azul versus Tigres UANL” (172,000).

Univision’s two-hour airing of “Mira Quién Baila” averaged more Total Viewers 2+ (+52% to 1.2 million), Adults 18-49 (+37% to 452,000) and Adults 18-34 (+58% to 194,000) to the network’s 8pm to 10pm time slot from the comparable Sunday last year. The dance reality competition series also finished within the top 10 most-watched programs on broadcast television with more Adult 18-34 viewers than the entire original line-up on FOX (“One Strange Rock” and “IHeartCountry Festival”) as well as drove Univision to a first-place finish on Spanish-language television in the time period with double-digit audience advantage of +14% over Telemundo in the key 18 to 49 demographic.

Broadcast Prime Network Rankers – Week of July 30, 2018 to August 5, 2018

Source: Nielsen, NPM (07/30/2018-08/05/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

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