Press Ratings Bulletin

UniMás Continues to Exceed the Combined Audience of Azteca and Estrella TV During Primetime by Double-Digits

By Univision PR Team

Jul 31, 2018

UniMás Continues to Exceed the Combined Audience of Azteca and Estrella TV During Primetime by Double-Digits Among Adults 18-49 and Adults 18-34

 

UniMás Broadcast Prime Highlights – Week of July 23, 2018 to July 29, 2018

 

Last week, UniMás averaged 310,000 Total Viewers 2+, 159,000 Adults 18-49, and 68,000 Adults 18-34.

UniMás “Cineplex” airings increased the Tuesday to Friday 7pm-9pm time period by double-digit margins week-to-week among Total Viewers (+14% to 248,000), Adults 18-49 (+28% to 125,000) and Adults 18-34 (+50% to 57,000).

Saturday night’s movie lineup, airing from 7p-11:30p, “Cine Cantinflas: Gran Hotel,” and “Cineplex Sat: 3 Days to Kill” increased UniMás’ audience week-to-week among Adults 18-49 (+9% to 96,000).

On Sunday night, UniMás’ airing of “Cine de las Estrellas: Mission Impossible: Ghost Protocol” increased the 7:30pm to 10pm time period by +8% among Total Viewers 2+ (499,000) compared to the prior week.

UniMás delivered double-digit audience advantages than the combined audience of Azteca and Estrella TV during primetime among both Adults 18-49 (+46% adv.) and Adults 18-34 (+67% adv.).

Broadcast Prime Network Rankers – Week of July 23, 2018 to July 29, 2018

 

Source: Nielsen, NPM (07/23/2018-07/29/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD

 

 

Related Articles

Press

TelevisaUnivision noquea a la competencia

Press

Mi secreto estrena líder en su barra de horario

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading