UniMás Continues to Exceed the Combined Audience of Azteca and Estrella TV During Primetime by Double-Digits Among Adults 18-49 and Adults 18-34
UniMás Broadcast Prime Highlights – Week of July 23, 2018 to July 29, 2018
Last week, UniMás averaged 310,000 Total Viewers 2+, 159,000 Adults 18-49, and 68,000 Adults 18-34.
UniMás “Cineplex” airings increased the Tuesday to Friday 7pm-9pm time period by double-digit margins week-to-week among Total Viewers (+14% to 248,000), Adults 18-49 (+28% to 125,000) and Adults 18-34 (+50% to 57,000).
Saturday night’s movie lineup, airing from 7p-11:30p, “Cine Cantinflas: Gran Hotel,” and “Cineplex Sat: 3 Days to Kill” increased UniMás’ audience week-to-week among Adults 18-49 (+9% to 96,000).
On Sunday night, UniMás’ airing of “Cine de las Estrellas: Mission Impossible: Ghost Protocol” increased the 7:30pm to 10pm time period by +8% among Total Viewers 2+ (499,000) compared to the prior week.
UniMás delivered double-digit audience advantages than the combined audience of Azteca and Estrella TV during primetime among both Adults 18-49 (+46% adv.) and Adults 18-34 (+67% adv.).
Broadcast Prime Network Rankers – Week of July 23, 2018 to July 29, 2018
Source: Nielsen, NPM (07/23/2018-07/29/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD
