UniMás Continues to Attract More Adults 18-49 and Adults 18-34 Than the Combined Audience of Azteca and Estrella During Primetime
UniMás Broadcast Prime Highlights – Week of July 9, 2018 to July 15, 2018
Last week, UniMás delivered an average audience of 301,000 Total Viewers 2+, 141,000 Adults and 62,000 Adults 18-34 during primetime.
In its premiere week, airing from Tuesday through Friday at 9pm, UniMás’ “La Jefa del Campeón” averaged 347,000 Total Viewers 2+, 174,000 Adults 18-49 and 82,000 Adults 18-34. The series consistently increased its Adult 18-49 audience throughout its first three telecasts as well as by +32% on Friday compared to its Tuesday premiere.
UniMás attracted more Adults 18-49 (+2% adv.) and Adults 18-34 (+22% adv.) than the combined audience of Azteca and Estrella TV during primetime.
In the current 2017/2018 season, UniMás is delivering more Total Viewers 2+ (+1% to 690,000) in primetime versus comparable weeks in the 2016/2017 season.
Broadcast Prime Network Rankers – Week of July 9, 2018 to July 15, 2018
Source: Nielsen, NPM (07/09/2018-07/15/2018) Live+SD and (09/25/2017-07/15/2018 vs. 09/19/2016-07/16/2017) Most Current data, Mon-Sat 8pm-11pm/Sun 7pm-11pm.
