Tops CBS and Fox Among A18-49 and A18-34 in the Timeslot
Univision Crowned No. 1 Broadcast Station in the 9 p.m. Hour in Los Angeles Among Adults 18-49 and Adults 18-34, Regardless of Language
MIAMI, FL – SEPTEMBER 17, 2019 – Univision’s premiere of “La Usurpadora” proved that true classics never die as the highly-anticipated first series from the network’s “The Collection” anthology reached nearly three million Total Viewers 2+ who tuned in to all or part of the one-hour telecast. Airing at 9 p.m. ET/8 p.m. CT, “La Usurpadora” averaged 1.8 million Total Viewers 2+, 783,000 Adults 18-49 and 303,000 Adults 18-34, making it the third most-watched program on broadcast television among Adults 18-49 and Adults 18-34. The series also positioned Univision ahead of CBS and FOX during the premiere and for the entire night among Adults 18-49 and Adults 18-34.
Univision’s new and exciting take on one of the most popular dramas of all-time, “La Usurpadora,” ranks as the highest-rated primetime series premiere on the network in the 2018/2019 season among Adults 18-49, as well as second highest-rated with both Adults 18-34 and Total Viewers 2+. In fact, the debut of “La Usurpadora” delivered the network’s top-rated primetime novela/series premiere since “Mi Marido Tiene Mas Familia” (09/11/2018) and highest-rated 9pm novela/series premiere since “Papa a Toda Madre” (01/15/2018).
“La Usurpadora” was also the clear-cut winner on Spanish-language television during the 9 p.m. hour as it averaged significantly more Total Viewers 2+ (+44% advantage), Adults 18-49 (+40% advantage) and Adults 18-34 (+22% advantage) than Telemundo’s “El Final del Paraiso.” Additionally, “La Usurpadora” outperformed Telemundo’s entire original primetime lineup (“Exatlón Estados Unidos,” “El Final del Paraiso” and “El Preso No. 1”) and propelled Univision to the No. 1 network ranking on Spanish-language television for the entire night by double-digits among Total Viewers 2+ (+32% advantage), Adults 18-49 (+20% advantage) and Adults 18-34 (+33% advantage).
Source: Nielsen, NPM Monday (09/16/2019) 8:00pm-11:00pm. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long-term visitors included). Live+SD.
No. 1 in Los Angeles:
The debut of “La Usurpadora” made Univision the No. 1 broadcast station in Los Angeles in the time period (9:00p-10:00p ET/PT), outperforming ABC, CBS, NBC, and FOX among Adults 18-49 and Adults 18-34.
Nielsen, NSI, La Usurpadora debut on Univision (9/16/19), 9:00 pm- 10:00 pm ET/PT; 8:00 pm- 9:00 pm CT/MT. Rankings based on DMA impressions, rounded to the thousand. Prime rankings based on broadcast programming only. *La Usurpadora was No. 2 only to other Univision programming in Los Angeles. Live+SD.
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