Press Corporate

Univision Continues to Outperform Telemundo by Double-Digits in Primetime Among P2+, A18-49 and A18-34

By Univision PR Team

Jun 12, 2018

Network Beats CBS and The CW Among Adults 18-34 for the Week

Univision Finished as the No. 1 Spanish-Language Network Across Key Demos and No. 3 Overall Broadcast Network, Ahead of ABC, CBS and NBC on Saturday Night Among Adults 18-34

Univision Broadcast Prime Highlights – Week of June 4, 2018 to June 10, 2018

Last week, Univision captured the No. 1 Spanish-language network ranking during primetime, surpassing Telemundo by double-digit audience advantages among Total Viewers 2+ (+39% adv.), Adults 18-49 (+13% adv.) and Adults 18-34 (+12% adv.).

Univision also outperformed CBS and CW to rank as the No. 4 broadcast network in primetime for the entire week with 236,000 Adults 18-34 as well as finished as the fifth and sixth most-watched broadcast network, ahead of CW with 567,000 Adults 18-49 and 1.4 million Total Viewers 2+, respectively.

For the second consecutive week, Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on every single night among Adults 18-34.

Averaging over half-a-million Adult 18-49 viewers, “El Rico y Lázaro” (637,000) and “Papá a Toda Madre” (661,000) positioned Univision as the No. 1 Spanish-language network with double-digit audience advantages over Telemundo during the respective weeknight 8pm (+47% adv.) and 9pm (+38% adv.) hours, marking the thirty-first and twenty-eighth consecutive week that Univision outperformed Telemundo across these two time-slots, respectively.

Univision’s “Papá a Toda Madre” increased its audience from the prior week among Total Viewers 2+ (+10% to 1.5 million), Adults 18-49 (+9% to 661,000) and Adults 18-34 (+16% to 281,000). The series also delivered more Adult 18-34 viewers than the first-run episodes of ABC’s “The Crossing;” CBS’ “Code Black,” “Elementary” and “Ransom;” NBC’s “Reverie” and “Taken;” FOX’s “Ghosted” as well as CW’s “Life Sentence,” “Supergirl,” “The Hundred” and “The Originals.”

With double-digit week-to-week audience growth of +11%, Univision’s weeknight 10pm series “Por Amar Sin Ley” averaged more Adults 18-49 (622,000) and Adults 18-34 (245,000) than the original airings of such English-language dramas as CBS’ “Ransom;” NBC’s “Reverie” and “Taken” and CW’s “Life Sentence,” “The Hundred” and “The Originals.”

On Saturday night, Univision finished as the No. 3 broadcast network for the entire night, ahead of ABC, CBS and NBC among Adults 18-34. Its three-hour broadcast of the “2018 Premios TV y Novelas” drew in more Total Viewers 2+ (+44% to 962,000), Adults 18-49 (+25% to 339,000) and Adults 18-34 (+33% to 140,000) to the networks’ 8:00pm to 11:00pm time slot from the comparable Saturday in 2017. The award show also ranked within the top 10 most-watched programs on broadcast television among Adults 18-34 and drove Univision to a first-place finish on Spanish-language TV, out-delivering Telemundo by +10% in the key 18 to 49 demographic.

Sunday night’s two-hour airing of “Al Final Toda Queda En Familia” on Univision attracted 1.0 million Total Viewers 2+ with week-to-week audience gains among both Adults 18-49 (+7% to 406,000) and Adults 18-34 (+8% to 191,000). The family-oriented game show outperformed Telemundo’s “Luis Miguel, La Serie” head-to-head in the 9pm hour by double-digit margins among Total Viewers 2+ (+66% adv.), Adults 18-49 (+33% adv.) and Adults 18-34 (+91% adv.).

For the last two consecutive weeks, Univision’s Sunday night news programs of “Aquí y Ahora” and “Crónicas” consistently increased their Adult 18-49 audience levels with double-digit audience gains of +18% (495,000) and +44% (551,000), respectively compared to the prior Sunday. “Crónicas” also made Univision the No. 1 Spanish-language network during the Sunday 10pm hour with double-digit audience advantages over Telemundo’s “Don Francisco Te Invita” among Total Viewers 2+ (+77% adv.), Adults 18-49 (+77% adv.) and Adults 18-34 (+81% adv.).

Broadcast Prime Network Rankers – Week of June 4, 2018 to June 10, 2018

Source: Nielsen, NPM (06/04/2018-06/10/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

Related Articles

Press

TelevisaUnivision Announces First-Ever Dollar Match Donation to Benefit TeletonUSA on Giving Tuesday

Press

ViX+ Announces Season Finale Date and Second Season Renewal of LA NOCHE DEL DIABLITO

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading