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Univision is the No.1 Local Media Company in Primetime in Five Key Markets Among Adults 18-49 During the May Sweep

By Univision PR Team

May 26, 2017

The Univision and UniMás Stations in Los Angeles are No. 1 and No. 2 in Primetime Among Adults 18-49, Regardless of Language

NEW YORK – MAY 26, 2017 – Winning the No. 1 spot among Adults 18-49 in the May 2017 sweep across five key markets—Los Angeles, Houston, Dallas, San Francisco, and Phoenix, which comprise over 25 percent of the U.S. Hispanic population – the Univision local television group is the undisputed choice in primetime for one of the fastest growing segments of the population. Additionally, the Univision and UniMás stations in Los Angeles are No. 1 and No. 2, respectively, in primetime, regardless of language, among Adults 18-49. Also in primetime, Univision television stations in Los Angeles, Houston, and San Francisco ranked No. 1 among Adults 18-49.

In early and late news, Univision television stations ranked No. 1 among Adults 18-49 in Los Angeles, New York, Houston, and Dallas—markets that make up over 30 percent of the U.S. Hispanic population. Also, in early news, Univision television stations ranked No. 1 in Chicago and San Francisco, regardless of language, among Adults 18-49.

“We’re proud to continue to be the No. 1 trusted news source for U.S. Hispanics in major markets across the country,” said John Eck, Chief Local Media Officer, Univision Communications Inc. “Now more than ever, our viewers turn to us to stay up-to-date on the issues that matter the most. These sweeps results uphold our mission to serve Hispanic America and be our community’s primary source of news in Spanish.”

Among Adults 18-49, Univision stations hold 4 out of the top 10 spots in the country during early news regardless of language: New York (No. 1), Los Angeles (No. 2), Dallas (No. 4) and Houston (No. 10).  Univision stations, including simulcast on UniMás, hold 4 of the top 10 spots in the country during late news regardless of language among Adults 18-49: Los Angeles (No. 1), New York (No. 2), Dallas (No. 4) and Houston (No. 5).

Additional Highlights

#1 in the Country:

Early News:

  • Among Adults 18-34, Univision stations hold 5 out of the top 10 spots in the country during early news regardless of language: Houston (No. 1), Los Angeles (No. 2), New York (No. 3), Dallas (No. 5) and Chicago (No. 10).

Late News:

  • Among Adults 18-34, Univision stations, including simulcast on UniMás, hold 5 of the top 10 spots in the country during late news regardless of language: Houston (No. 1), Los Angeles (No. 2), New York (No. 4), Dallas (No. 5) and Chicago (No. 10).

Local Market Rankings

Early Local News

During the May 2017 sweep, Univision stations delivered the No. 1 early local news among:

  • Adults 18-49 and Adults 18-34 in Los Angeles, New York, Houston, Dallas, Chicago, and San Francisco

Univision stations also delivered the No. 2 early local news among:

  • Adults 18-49 in Miami, Phoenix and Sacramento
  • Adults 18-34 in Phoenix and Sacramento

Late Local News

During the May 2017 sweep, Univision stations, including simulcast on UniMás, delivered the No. 1 late local news among:

  • Adults 18-49 in Los Angeles, New York, Houston, Dallas, and Phoenix
  • Adults 18-34 in Los Angeles, Houston and Dallas

Univision stations, including simulcast on UniMás, also delivered the No. 2 late local news among:

  • Adults 18-49 in San Francisco and Sacramento
  • Adults 18-34 in New York, Chicago, San Francisco, and Phoenix

Midday Local News

During the May 2017 sweep, Univision stations delivered the No. 1 midday local news among:

  • Adults 18-49 in Los Angeles, Houston and Dallas
  • Adults 18-34 in Houston, Dallas, San Francisco, and Sacramento

Univision stations also delivered the No. 2 midday local news among:

  • Adults 18-49 in Miami, San Francisco and Sacramento
  • Adults 18-34 in Los Angeles and Miami

Total Day

During the May 2017 sweep, Univision was the No. 1 broadcast station in total day viewing (Monday-Sunday 6 a.m.-2 a.m.) among:

  • Adults 18-49 in Los Angeles, Houston and Dallas
  • Adults 18-34 in Los Angeles, Houston, Dallas, and San FranciscoUnivision delivered the No. 2 broadcast station in total day viewing among:
  • Adults 18-49 in Phoenix and Sacramento
  • Adults 18-34 in Phoenix

Primetime

During the May 2017 sweep, Univision was the No. 1 broadcast station in primetime viewing among:

  • Adults 18-49 in Los Angeles, Houston and San Francisco
  • Adults 18-34 in Los Angeles, Houston, Dallas, and San Francisco
  • Univision delivered the No. 2 broadcast station in primetime viewing among:
  • Adults 18-49 in Miami, Dallas and Sacramento
  • Adults 18-34 in Chicago and Phoenix

UniMás

During the May 2017 sweep, UniMás delivered the No. 2 Spanish-language broadcast station in total day viewing, outperforming Telemundo affiliates, among:

  • Adults 18-49 in Los Angeles, Dallas, Phoenix and Sacramento
  • Adults 18-34 in Houston, Phoenix and Sacramento

During the May 2017 sweep, UniMás delivered the No. 2 Spanish-language broadcast station in primetime viewing, outperforming Telemundo affiliates, among:

  • Adults 18-49 in Los Angeles, Dallas, Chicago, Phoenix, and Sacramento
  • Adults 18-34 in Los Angeles, Dallas, Chicago, and Phoenix

Source: Nielsen, NSI, May 2017 Sweep (04/27/17-05/24/17), Live +SD. #1 local media company is based on Univision and UniMás combined prime delivery compared to combined prime delivery of local station groups in each market. Percent of US population is based on Universe Estimates in the respective markets versus the Total US Universe Estimate. Early local news is defined as local newscasts with a Mon-Fri 6 p.m. ET/PT start time; Mon-Fri 5 p.m. CT/MT start time.  Late Local News is defined as local newscasts with a Mon-Fri 10/11 p.m. ET/PT start time; Mon-Fri 9/10 p.m. CT/MT.  Includes regular newscasts only.  Total Day defined as Mon-Sun 6 a.m.-2 a.m.  Primetime is defined as ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/MFZ/ETV Mon-Sat 8-11 p.m./Sun 7-11 p.m. ET/PT (Mon-Sat 7-10 p.m./Sun 6-10 p.m. CT/MT) and FOX/CW Mon-Sat 8-10 p.m./Sun 7-10 p.m. ET/PT (Mon-Sat 7-9 p.m./Sun 6-9 p.m. CT/MT). All midday newscasts are program averages between 11a-1:59p PT/ET, 10a-12:59p CT. Rankings based on absolute impressions.  Univision Late News includes simulcast on UniMás stations in the markets (except in Dallas). KMEX/KFTR in Los Angeles includes UMEX/TFTR on Spectrum HHs (formerly Time Warner Cable). Most watched newscasts in the country based on absolute impressions across 25 LPM markets. 

CONTACT:   Mercedes Diez 212.455.5259 mdiez@univision.net @UCIPRTeam

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