Article

Univision 45 is Houston's #1 TV Station

By Univision PR Team

Dec 20, 2006

More Houstonians 18-49 Watch KXLN-TV than any other station

Houston, TX — More Houstonians 18-49, regardless of language, watch Univision 45 than any other television station in Houston, according to Nielsen Media Research.

Univision 45 KXLN-TV is the #1 station among Houston Adults18-49 in 6 out of 7 key dayparts.  Among early morning programs, Univision 45’s “Despierta America” (Wake Up America), ranks as the #2 morning show in the key Adult 18-49 demographic.

NOV06 Adults 18-49
Station Daypart Rating Rank
Univision 45 All day 2.7 1
Univision 45 Daytime 1.7 1
Univision 45 Early Fringe 2.3 1
Univision 45 Early News 3.0 1
Univision 45 Primetime 5.8 1
Univision 45 Late News 6.7 1
Univision 45 Late Fringe 2.2 1

Other key findings in the November 2006 television measurement sweep include:

  • Univision 45’s “Noticias 45” is the #1 local newscast among Adults 18-49 at both 5pm and 10pm. Our early news is also #1 among Men 18-49.  “Noticias 45 a las 10” is Houston’s #1 late local newscast among Men 18-49 and Men 25-54.
  • The wildly popular daytime novela “Rebelde” (Rebel), which recently ended its two-year run, was the most watched daytime program in Houston among adults, men and women between the ages of 18 to 49.
  • Monday evening’s edition of “La Fea Mas Bella” (The Prettiest Ugly Girl), Univision 45’s hugely popular primetime novela, ranked as the third most watched program in Houston among Adults 18-49.

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 87% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com.  Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net.

Contact: Stacey Nasser Miller
Univision 45 KXLN-TV
713-965-2636
smiller@univison.net

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