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TelevisaUnivision’s Broadcast of The Latin GRAMMYs® Dominates 2024 with 283 Million Engagements Across Platforms

Nov 25, 2024

The Biggest Night in Latin Music™ is the #1 Entertainment Program on Spanish-Language Television in 2024 thus far with 2.3 Million Total Viewers

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Miami, FL – November 25, 2024 – TelevisaUnivision’s telecast of the 25th Annual Latin GRAMMY Awards® on November 14 takes the crown with 283 million engagements on TV, social, digital and ViX. This year’s edition hosted by Roselyn Sánchez, is the most-watched entertainment -program on Spanish-language television in 2024 thus far, delivering 2.3 million total viewers. With performances by Anitta, Becky G, Bon Jovi, Carin León, Carlos Vives, DJ Khaled, Ela Taubert, Joe Jonas, Juan Luis Guerra, La India, Marc Anthony, Pitbull, the event, reached a total of 4.2 million total viewers across Univision, UniMás, and Galavisión.

The Latin GRAMMYs® multiplatform coverage was a massive success, making it the #1 most social program of the entire day, regardless of language, for the 8th straight year. The awards show also ranked as the #1 most social Spanish-Language awards show on TV in 2024. In fact, the Latin GRAMMY Awards® garnered over 10x more total social interactions than Telemundo’s “Premios Billboard de la Música Latina 2024.” TelevisaUnivision is home to the top 4 Spanish-Language most social award shows in 2024 YTD: 25th Annual Latin GRAMMY Awards®, Premio Lo Nuestro 2024, Premios Juventud 2024, and the Latin American Music Awards 2024.

The Latin GRAMMYdominated viewership among Adults 18-49 in key markets. It was the #1 Program of the Day in Los Angeles, Miami, Houston, Dallas, Chicago, Phoenix, and San Francisco. Additionally, the program ranked #1 in its time period (8:00-11:00p ET/PT) in these markets, plus New York, Orlando, Tampa, Sacramento, and Atlanta.

For the latest news, visit the official Latin Recording Academy site at  LatinGRAMMY.com. Follow The Latin Academy on Facebook (LatinGRAMMYs), X (@LatinGRAMMYs) or Instagram (@LatinGRAMMYs), and use #LatinGRAMMY on all popular social media platforms.

Visit  televisaunivision.com  for more information on TelevisaUnivision and follow us on X , Instagram and LinkedIn.

Source: Nielsen, NPM (11/14/2024) Thu 8pm-11pm, Live+SD. Based on the airing across Univision, UniMas and Galavision. Reach based on Panel Only and 1+ minutes qualifier. Entertainment Program Ranker based on Nielsen Big Data Plus Panel (01/01/2024-11/14/2024) Mon-Sun 7am-2am, excludes repeats, news and sports. Social based on Talkwalker Social Content Ratings, 01/01/2024 – 11/14/2024, linear episode-level total interactions. 

Source: Nielsen, NPM (11/14/2024) Thu 7pm-11pm, 1+ minutes qualifier, Persons 2+, Live+SD. Based on the pre-show and main event airing across Univision, UniMas and Galavision. Talkwalker SCR, 11/14/2024, linear episode level interactions. ViX Internal Analytics. Endeavor Streaming. Sprout Social, YouTube Studio, YouTube TV Analytics Portal, Google Analytics

Source: Nielsen, NSI, Adults 18-49, Live+SD.  Rankings based on absolute impressions. Program performance based on an additive of Univision and UniMas. Latin Grammy 2024 simulcast aired 11/14/2024 at 8:00p-11:00p ET/PT, 7:00p-10:00p CT/MT.

MEDIA CONTACTS

TelevisaUnivision

Laura Paez, Senior Manager, Communications PR and Content Publicity Lpaez@televisaunivision.com

The Latin Recording Academy

Nathalie Alberto, Communications Director
Nathalie.Alberto@grammy.com

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La transmisión de la 25ª Entrega Anual del Latin GRAMMY® de TelevisaUnivision domina 2024

y alcanza una audiencia masiva con 283 millones de interacciones en todas las plataformas

La Noche Más Importante de la Música Latina™ es el programa de entretenimiento #1 en la televisión en español en 2024 hasta el momento, con 2.3 millones de espectadores totales

Haz clic aquí para descargar material promocional

Miami, FL – 25 de noviembre de 2024 – La transmisión de la 25° Entrega Anual del Latin GRAMMY® el 14 de noviembre acumuló 283 millones de interacciones en TV, redes sociales, plataformas digitales y VIX. Conducido por Roselyn Sánchez, este evento se posicionó como el programa de entretenimiento en español más visto en 2024 hasta el momento, alcanzando 2.3 millones de espectadores totales.Con presentaciones estelares de Anitta, Becky G, Bon Jovi, Carin León, Carlos Vives, DJ Khaled, Ela Taubert, Joe Jonas, Juan Luis Guerra, La India, Marc Anthony y Pitbull, el evento logró un total de 4.2 millones de espectadores en Univision, UniMás y Galavisión.

La cobertura multiplataforma del Latin GRAMMY® fue un éxito arrollador, convirtiéndolo en el programa más social del día, sin importar el idioma, por octavo año consecutivo. Además, se posicionó como el programa de premios en español con más interacciones de la televisión en 2024. De hecho, los Latin GRAMMY® superaron en más de 10 veces las interacciones sociales de los Premios Billboard de la Música Latina 2024 de Telemundo. TelevisaUnivision se consolida como el hogar de los 4 programas de premios en español can más interacciones de 2024 hasta el momento: 25ª Entrega Anual del Latin GRAMMY®, Premio Lo Nuestro 2024, Premios Juventud 2024 y los Latin American Music Awards 2024.

Los Latin GRAMMY® dominaron la audiencia entre adultos de 18 a 49 años en los mercados principales. Fue el programa #1 del día en Los Ángeles, Miami, Houston, Dallas, Chicago, Phoenix y San Francisco. Además, se posicionó como el programa #1 en su horario (8:00-11:00 p. m. ET/PT) en estos mercados, y también en Nueva York, Orlando, Tampa, Sacramento y Atlanta.

Para las últimas noticias, visite el sitio oficial de La Academia Latina de la Grabación en LatinGRAMMY.com. Siga a La Academia Latina en Facebook (LatinGRAMMYs), X (@LatinGRAMMYs) o Instagram (@LatinGRAMMYs) y use #LatinGRAMMY en todas las plataformas de redes sociales populares.

Visita televisaunivision.compara obtener más información sobre TelevisaUnivision y síganos en X e Instagram.

Source: Nielsen, NPM (11/14/2024) Thu 8pm-11pm, Live+SD. Based on the airing across Univision, UniMas and Galavision. Reach based on Panel Only and 1+ minutes qualifier. Entertainment Program Ranker based on Nielsen Big Data Plus Panel (01/01/2024-11/14/2024) Mon-Sun 7am-2am, excludes repeats, news and sports. Social based on Talkwalker Social Content Ratings, 01/01/2024 – 11/14/2024, linear episode-level total interactions. 

Source: Nielsen, NPM (11/14/2024) Thu 7pm-11pm, 1+ minutes qualifier, Persons 2+, Live+SD. Based on the pre-show and main event airing across Univision, UniMas and Galavision. Talkwalker SCR, 11/14/2024, linear episode level interactions. ViX Internal Analytics. Endeavor Streaming. Sprout Social, YouTube Studio, YouTube TV Analytics Portal, Google Analytics

Source: Nielsen, NSI, Adults 18-49, Live+SD.  Rankings based on absolute impressions. Program performance based on an additive of Univision

CONTACTOS DE PRENSA

TelevisaUnivision

Laura Paez, Senior Manager, Communications PR and Content Publicity Lpaez@televisaunivision.com

The Latin Recording Academy

Nathalie Alberto, Communications Director
Nathalie.Alberto@grammy.com

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