Premiere Made Univision the No. 1 and No. 2 Broadcast Network in the 10 p.m. Hour Among Adults 18-34 and Adults 18-49, Respectively
MIAMI – MAY 19, 2022 — Tuesday night’s highly anticipated premiere of “El Ultimo Rey: El Hijo del Pueblo,” a biopic series of music legend Vicente Fernández starring Mexican singer and actor Pablo Montero reached 2.4 million Total Viewers 2+, who tuned in to all or part of the one-hour telecast on Univision.
“El Ultimo Rey: El Hijo del Pueblo’s” stellar performance is testament to our reinvigorated content strategy that is driving the company’s ratings growth,” said Luis Silberwasser, President of TelevisaUnivision US Networks Group. “Once again, we are delivering high-performing content with a compelling story that brings together Hispanics audiences to Univision.”
Airing from 10:00 p.m. to 11:00 p.m., “El Ultimo Rey: El Hijo del Pueblo” delivered an average audience of 1.6 million Total Viewers 2+, 574,000 Adults 18-49 and 217,000 Adults 18-34 and positioned Univision as the No. 1 broadcast network among Adults 18-34 and No. 2 ahead of ABC and NBC among Adults 18-49 during the premiere.
Led by a star-studded cast including Angélica Aragón, Iván Arana, Iliana Fox, Pablo Montero, Jesús Moré, Emilio Osorio, Salvador Sánchez, and Vince Miranda, the premiere of “El Ultimo Rey: El Hijo del Pueblo” ranked as the No. 1 program on all of television in the 10 p.m. hour among Adults 18-34 as well as No. 2 among Adults 18-49. “El Ultimo Rey: El Hijo del Pueblo” also delivered double-digit audience growth to the network’s weeknight 10 p.m. hour from the comparable night in 2021 among Total Viewers 2+ (+14%), Adults 18-49 (+21%) and Adults 18-34 (+32%).
The premiere of “El Ultimo Rey: El Hijo del Pueblo” delivered more Adult 18-34 viewers than the entire original primetime line-ups on ABC (“Holey Moley,” “The Chase” and “Who Do You Believe”), CBS (“FBI,” “FBI: International” and “FBI: Most Wanted”) and FOX (“The Resident” and “Name That Tune”) as well as first-run episodes of NBC’s “Young Rock,” “Mr. Mayor” and “New Amsterdam.”
Additionally, “El Ultimo Rey: El Hijo del Pueblo” positioned Univision as the No. 1 Spanish-language network during the 10 p.m. hour with double-to-triple digit audience advantages over Telemundo’s “Pasion de Gavilanes II” among Total Viewers 2+, Adults 18-49 and Adults 18-34.
Source: Nielsen, NPM Tuesday (05/17/2022) 8:00pm-11:00pm, ad-supported networks, Live+SD. Reach based on NPM Fast Cume, 1+ minutes qualifier, short-term and long-term visitors included.
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